Should I Start A Podcast?

Should you start a podcast?If you’re a speaker, coach, or expert, it can feel like the obvious next step. Visibility. Authority. Credibility. Influence.But is it actually the smartest move right now?In this episode, John takes a balanced look at podcast hosting and why sequencing matters more than trends.Podcasting can absolutely become a powerful business asset. It can sharpen your thinking, strengthen your authority, expand your network, and generate enquiries. Done well, it becomes a content engine and a long-term brand builder.But it also demands time, focus, energy, and consistency. And if your positioning isn’t clear, a podcast won’t fix that. It will simply amplify whatever is already there.In this episode, you’ll discover:The real advantages of hosting a podcastThe hidden time cost most people underestimateWhy most niche podcasts don’t monetise directlyWhen hosting makes strategic senseWhy guesting often builds authority faster than hostingHow guesting strengthens clarity and confidenceThe difference between building a content library and building a reputationWhy sequencing matters more than momentumIf your business foundation is strong, a podcast can amplify your impact.If it isn’t, guesting may be the smarter first move.Clarity first. Platform second.Mentioned in this episodeStrategic Podcast Guesting for Speakers (first three lessons free) presentinfluence.com/podcastguestEpisode with Julian Treasure on listening and communicationWant to go deeper?If you’re considering podcast guesting as part of your visibility strategy, check out John’s audio programme:Strategic Podcast Guesting for Speakers Designed to help speakers, coaches and experts become more known, more confident, and more commercially aligned through podcast appearances.CHAPTERS00:00 Should You Start00:55 Why Podcasting Appeals02:20 The Hidden Costs03:59 Hosting Versus Guesting04:58 Guesting Builds Clarity09:25 Sequencing And Foundations12:18 Avoid Guru Traps14:28 Strategic Guesting Program15:54 Hook Listeners Fast17:54 Wrap Up And Next StepsVisit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect with me, you can email [e-mail] or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening. Rating the show 5* on Spotify helps their algorithm recommend the show, so please take a moment to follow the show and leave a rating.Mentioned in this episode:SPGFS - Hiro.fmBecoming known will always make it easier to get booked and podcast guesting is one of the easiest ways to make that happen, when you have the right strategy. This program will teach you everything you need to know about podcast guesting, from the tech stack to making an impact. You'll get all the tools to stand out as an amazing podcast guest and get booked on great shows.