Shots Fired & Poured | Military Veterans Turned Distillers | Finding Purpose in Distilling | Ep. 1

Welcome to the new podcast series, Shots Fired & Poured with JJ and Jeff JJ and We believe every drink tells a story—one rooted in soil, shaped by science, and shared through culture.As two Army veterans turned distillers, we bring discipline to our craft, curiosity to every conversation, and respect to the rich traditions behind what’s in your glass. This isn’t about snobbery or sales pitches. It’s about asking questions, seeking truth, and sipping smarter—whether you’re a connoisseur or just booze-curious. We honor the farmers, the fermenters, the families, and the innovators behind each pour—and we’re not afraid to laugh, dig deep, or call B.S. when needed. From agriculture to aftertaste, we’re here to uncover the real stories behind the booze—with a few well-earned drinks along the way.