Shopper Psychology for Brands and Retailers

This Podcast explores the intricate relationship between human physiology, psychology, and the act of shopping, particularly within supermarket environments. It presents findings on how our brains, minds, and bodies are hardwired by evolution, impacting everything from how we perceive visual stimuli and process information to the role of emotions and beliefs in our purchasing decisions.

The session also examines how retailers strategically target shoppers through various methods, including store layout, product packaging, and appeals to both conscious and subconscious drivers. Ultimately, it aims to empower readers to become "shopper experts" by understanding these underlying influences and making more informed marketing decisions.