Shoot Your Shot: Lessons from Nike’s Greatest Storyteller, Nelson Farris

Nelson Farris is more than Nike’s longest-tenured employee — he’s the greatest storyteller I’ve ever met. After 52 years at the brand, his voice, vision, and stories have shaped the culture of Nike and inspired countless people along the way.In this episode, I reflect on the moment I first met Nelson at a Nike offsite — and why I knew my elevator pitch had to be on point. That experience taught me something Nelson modeled his entire career: when you master what’s in front of you, you prepare yourself for opportunities you can’t yet see.From his roots in Long Beach to becoming Nike’s Chief Storyteller, Nelson’s journey is a reminder to shoot your shot, show up ready, and bring your best.This is my tribute to a legend, and a challenge to anyone watching: what story are you telling with your life, and are you ready when your moment comes?