Ship It Conversations: AI Automation for SMBs: What to Automate (And What Not To) (with Austin Reed)

This is a guest conversation episode of Ship It Weekly (separate from the weekly news recaps).

In this Ship It: Conversations episode I talk with Austin Reed from horizon.dev about AI and automation for small and mid-sized businesses, and what actually works once you leave the demo world.

We get into the most common automation wins he sees (sales and customer service), why a lot of projects fail due to communication and unclear specs more than the tech, and the trap of thinking “AI makes it cheap.” Austin shares how they push teams toward quick wins first, then iterate with prototypes so you don’t spend $10k automating a thing that never even happens.

We also talk guardrails: when “human-in-the-loop” makes sense, what he avoids automating (finance-heavy logic, HIPAA/medical, government), and why the goal is usually leverage, not replacing people. On the dev side, we nerd out a bit on the tooling they’re using day to day: GPT and Claude, Cursor, PR review help, CI/CD workflows, and why knowing how to architect and validate output matters way more than people think.

If you’re a DevOps/SRE type helping the business “do AI,” or you’re just tired of automation hype that ignores real constraints like credentials, scope creep, and operational risk, this one is very much about the practical middle ground.

Links from the episode:

Austin on LinkedIn: https://www.linkedin.com/in/automationsexpert/

horizon.dev: horizon.dev

YouTube: https://www.youtube.com/@horizonsoftwaredev

Skool: https://www.skool.com/automation-masters

If you found this useful, share it with the person on your team who keeps saying “we should automate that” but hasn’t dealt with the messy parts yet.

More information on our website: https://shipitweekly.fm