Shifting Public Perception Through Stories: KCPS’s Turnaround with Shain Bergan

1. Shain Bergan shares the incredible story of how Kansas City Public Schools rewrote their narrative. From declining enrollment and 60-year-old buildings to renewed community pride and growing numbers, all through the power of consistent, strategic storytelling.
2. Get the inside scoop on how a $474 million bond passed with 85% voter approval - the first successful bond in nearly six decades! Discover how social media, media access, and bold transparency helped the community believe in the district again.
3. Learn how Shain built a social media presence from nearly nothing to triple-digit growth in just two years - starting with school visits, building trust, and empowering teachers and staff as storytellers.
4. From skepticism to buy-in: Discover the systems, mindset shifts, and content strategy that helped turn KCPS’s social media into a vibrant, authentic reflection of what’s really happening in schools and why that’s changing everything.

SPECIAL GUEST

Shain Bergan

Public Relations Coordinator

Kansas City Public Schools, Missouri

Email: [e-mail]

X: @KCPSShain

Website: https://www.kcpublicschools.org

Facebook: https://www.facebook.com/kcpublicschools/

Instagram: https://www.instagram.com/kcpublicschools/

X: https://x.com/kcpublicschools

USEFUL INFORMATION

• Register now for the Social Media for Schools Retreat happening June 23-25, 2026.
• Grab more information on the bond campaign at this website: https://www.kcpsbond.org/
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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