Shifting Public Perception Through Stories: KCPS’s Turnaround with Shain Bergan
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Narrado por:
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- Shain Bergan shares the incredible story of how Kansas City Public Schools rewrote their narrative. From declining enrollment and 60-year-old buildings to renewed community pride and growing numbers, all through the power of consistent, strategic storytelling.
- Get the inside scoop on how a $474 million bond passed with 85% voter approval - the first successful bond in nearly six decades! Discover how social media, media access, and bold transparency helped the community believe in the district again.
- Learn how Shain built a social media presence from nearly nothing to triple-digit growth in just two years - starting with school visits, building trust, and empowering teachers and staff as storytellers.
- From skepticism to buy-in: Discover the systems, mindset shifts, and content strategy that helped turn KCPS’s social media into a vibrant, authentic reflection of what’s really happening in schools and why that’s changing everything.
SPECIAL GUEST
Shain Bergan
Public Relations Coordinator
Kansas City Public Schools, Missouri
Email: sbergan@kcpublicschools.org
X: @KCPSShain
Website: https://www.kcpublicschools.org
Facebook: https://www.facebook.com/kcpublicschools/
Instagram: https://www.instagram.com/kcpublicschools/
X: https://x.com/kcpublicschools
USEFUL INFORMATION
- Register now for the Social Media for Schools Retreat happening June 23-25, 2026.
- Grab more information on the bond campaign at this website: https://www.kcpsbond.org/
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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