She’s Selling Books in Someone Else’s Store

What if you could run a bookstore without actually owning a storefront?

In this episode, we chat with Alicia Boemi, the founder of Lakeside Books in Lake Geneva, Wisconsin. It’s a charming indie bookstore that lives inside another store and rolls around town in a tricked-out trailer. Yep, she’s running two bookstores in one… without the overhead of a full brick-and-mortar.

We talk about:

• How Alicia landed a “shop within a shop” and why she doesn’t even have to staff it
  
  
• Why she launched her business with a bookmobile first and how it totally paid off
  
  
• The reality of inventory headaches, damaged books, and sticker bestsellers
  
  
• What it’s like hauling a mobile bookstore around town with your husband and a Jeep
  
  
• Her tips for book-loving entrepreneurs who want to test the waters without diving all the way in
  
  

This episode will leave you inspired and maybe even Googling “cute trailers for sale.” 😆

Check out Lakeside Books online at lakesidebookslg.com

Follow Lakeside Books on social media:

• Instagram.com/lakesidebookslg
• Facebook.com/lakesidebookslg
• Tiktok.com/@lakesidebookslg