Sherry L McNeil, CFE – President & CEO, Canadian Franchise Association

In this episode of The People’s Playbook, Jason Taylor sits down with Sherry McNeil, CFE, President & CEO of the Canadian Franchise Association (CFA), to explore leadership, franchising, and the art of building resilient organizations. From her early days working at the store level to leading one of Canada’s largest franchise networks, Sherry shares the lessons, stories, and strategies that have shaped her career.

We dive into:

• How early hands-on experience informs leadership today
• The critical qualities for franchise leaders in an evolving market
• The role of culture in successful brand transformations
• Building stronger franchise relationships through collaboration and feedback

Whether you’re a franchisee, franchisor, or aspiring leader, Sherry’s insights offer actionable strategies and inspiration for leading with purpose, connecting with people, and driving growth.