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A self-serve “farmacy” that’s really a row of sheds selling fresh milled bread, local meat, eggs, raw milk, honey, and natural soap sounds like a gimmick until you hear the numbers, the traffic, and the community response. We sit down with Matthew Troyer of Delta Sheds to unpack how Middway Farmacy came to life on a revived property in Central Pennsylvania and why the simplest version of the idea is shockingly easy to launch: drag a shed into place, add lighting, install real security, and invite the right local producers to stock it.

Matthew walks us through the turning points that mattered, from a 24/7 self-serve meat shed to the “bread shed” that exploded after people learned what fresh milled wheat can do for how you feel day to day. We get into the difference between commercial enriched flour and whole wheat berries ground in their original form, why ingredient transparency is becoming a real buying trigger, and how “local for locals” can be both a values play and a strong business model. He also shares what he learned the hard way about cash handling, cameras, and designing a system that nudges customers toward doing the right thing.

Then we zoom out to the shed industry: the post-COVID slowdown, the pressure of competition, and why premium portable buildings now live or die by service, communication, and execution. We end with a candid look at affordability, zoning, and why finished portable structures are increasingly viewed as a realistic housing option for buyers who can’t stomach today’s mortgage payments.

Subscribe for more real operator conversations, share this with a shed dealer or local producer, and leave a review if you want more episodes like this. What would you stock in a self-serve shed first?

For more information or to know more about the Shed Geek Podcast visit us at our website.

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To suggest show topics or ask questions you want answered email us at info@shedgeek.com.

This episodes Sponsors:
Studio Sponsor: Shed Pro

Digital Shed Builder
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Color is doing more work in the shed industry than most of us want to admit, and it’s usually the first thing a buyer notices on a dealer lot. We sit down with Jamie White and Ruthanne Hanlon from Pittsburgh Paints to unpack how color trends really move, why people are choosing more personal exteriors than ever, and how a “safe” neutral can still go sideways when undertones show up in full sun. If you’ve ever had a customer say, “That’s not the color I picked,” this is the conversation you’ve been missing.

We get practical about portable building color palettes: how often to update them, why removing dead colors can actually increase sales, and how flipping body, trim, and door colors can make a small set of paints feel like a much bigger offering. We also talk coordination problems unique to sheds, like building around limited pre-painted metal roof colors and using stains and urethanes to add contrast that makes a shed look more premium without changing the build.

You’ll also hear why black became a top seller, why biophilic blues and organic greens are winning right now, and how regional palettes can help a coastal lot look different from a mountain market. If you want your colors to feel intentional, boost buyer confidence, and lower your paint inventory costs at the same time, press play. Subscribe, share this with a shed builder friend, and leave a review with the color you think sells best.

For more information or to know more about the Shed Geek Podcast visit us at our website.

Would you like to receive our weekly newsletter? Sign up on our website: shedgeek.com

Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.

To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.

To suggest show topics or ask questions you want answered email us at info@shedgeek.com.

This episodes Sponsors:
Studio Sponsor: Shed Pro

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Facebook Marketplace can feel like an endless stream of “Is this still available?” messages and half-interested shoppers. I sit down with shed dealer and Digital Shed founder Caleb Becker to show a different path: a simple, teachable sales system that qualifies fast, builds trust, and moves serious buyers into an email and text funnel you can actually control. If you’re tired of chasing leads across Messenger threads, yellow notepads, and spreadsheets, this will click.

We dig into the real mechanics of conversion: asking one clear question at a time, adding just enough friction to filter tire kickers, and delaying price-only replies until you understand intended use. Caleb explains how he gets Marketplace shoppers off Facebook, into a CRM workflow, and then into a “preliminary pricing” step that feels personal but stays repeatable. The centerpiece is his quote request confirmation email, a short, businesslike message that summarizes what the customer asked for, attaches simple visuals, and ends with a clear question that drives replies.

We also talk about a brochure-based lead capture strategy, value-first nurture emails, and a five-minute scripted call that sets everything else up for deposits through email and text. To make it practical, we end with a quick cold-call role play that shows how cadence and clarity move a buyer from vague curiosity to a specific shed solution. Subscribe for more shed sales training, share this with a dealer who lives in Marketplace chaos, and leave a review with your best qualifier question for weeding out weak leads.

For more information or to know more about the Shed Geek Podcast visit us at our website.

Would you like to receive our weekly newsletter? Sign up on our website: shedgeek.com

Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.

To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.

To suggest show topics or ask questions you want answered email us at info@shedgeek.com.

This episodes Sponsors:
Studio Sponsor: Shed Pro

CAL
PlayMor Playsets
Cardinal Leasing
Velocity 360