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Ever wondered why some shed companies break through revenue plateaus while others stay stuck? In this revealing episode, the Shed Geek Marketing team pulls back the curtain on what truly works for growing shed businesses, especially those in the crucial $7-20 million revenue range.

We dive deep into why this particular revenue bracket represents the "sweet spot" for marketing partnerships - these companies have mastered their operations but need specialized marketing scaffolding to reach the next level. The conversation candidly addresses one of the industry's most contentious issues: data ownership. "You own everything when you work with us," we emphasize, contrasting this approach with unfortunate industry practices where companies hold client data hostage after relationships end.

The team explores how effective marketing extends far beyond websites and social media, requiring seamless integration with your entire business ecosystem - from CRMs and POS systems to 3D configurators and sales processes. For manufacturers, we challenge traditional thinking about expansion: "Your digital storefront - how many lots do you have? Because you could put the same money into your digital storefront getting it started... is it any more expensive than a new lot? Certainly not."

Looking toward the future, we examine how societal shifts toward tiny homes, ADUs, and sustainable living create expanding opportunities across the industry. "The next 50 years of the shed industry is not a zero-sum game," we note, highlighting how forward-thinking businesses should position themselves to capture disproportionate growth.

Ready to transform how you think about marketing your shed business? This episode provides the strategic framework and honest perspective you've been searching for. Connect with us at info@shedgeek.com to continue the conversation about how marketing can drive your next phase of growth.

For more information or to know more about the Shed Geek Podcast visit us at our website.

Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.

To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.

To suggest show topics or ask questions you want answered email us at info@shedgeek.com.

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Studio Sponsor: Shed Pro

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Forging powerful business partnerships might be the key to unlocking growth you never imagined possible. When metal building dealers Jared Ledford and Eric Olson (the Steel Kings) faced customers walking away because they couldn't provide concrete services or pole barn options, they didn't just accept these limitations—they transformed them into opportunities through strategic collaboration.

Meet Caleb Grimes, owner of GCM Construction and the missing piece in their business puzzle. What started as a simple contractor referral relationship evolved into something far more valuable. Caleb shares how his concrete expertise complemented the Steel Kings' building knowledge, creating a seamless experience for customers who previously had to coordinate multiple contractors themselves.

The trio reveals the pivotal moment that changed everything: losing a substantial project because they couldn't offer post-frame buildings. Rather than continuing to turn customers away, they formed a partnership to expand their offerings, effectively capturing an entirely new market segment while maintaining their steel building foundation.

This conversation goes beyond mere business strategy, touching on the personal growth required when venturing into new territory. "If you're not willing to get uncomfortable and learn something new, then it's not for you," Eric notes, highlighting how progress demands pushing beyond comfort zones. Caleb adds that local knowledge of building codes and permitting processes creates the trust necessary for customers to move forward confidently with larger projects.

Perhaps the most profound insight comes near the end when Jared observes that success without collaboration leads to isolation: "Even if you are successful and you're not taking advice or working alongside others, you're going to be lonely, and lonely is not a good place to be, even if you're successful."

Looking to grow your construction business? Listen to how one partnership transformed potential losses into exciting new ventures, and consider what connections might help you capture opportunities you're currently missing.

To suggest show topics or ask questions you want answered email us at info@shedgeek.com.

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In this heartfelt conversation, Sam Byler dons his patriotic Uncle Sam attire as he and Shannon Latham discuss the monumental hurricane relief efforts that have occupied the shed industry for the past nine months. What began as an emergency response to Hurricane Helene has evolved into a remarkable story of American generosity and cooperation across political and geographical boundaries.

Sam shares the extraordinary journey of coordinating hundreds of shed donations from companies throughout the country, with deliveries spanning from North Carolina to Florida. "The people from the shed industry alone is in the hundreds—different dealers, rent-to-own companies, manufacturers, haulers, you name it," Sam reflects, still amazed at the scope of participation. Most touching are his stories of the "little people" whose small but consistent donations formed the backbone of the effort, alongside anonymous companies who donated generously without seeking recognition.

The conversation takes a thoughtful turn as both hosts explore the tension between sharing good deeds and appearing self-promotional. They grapple with biblical principles around giving, concluding that sharing stories of generosity can inspire others when the motive is pure. "Your story is important to other people," Shannon emphasizes, encouraging listeners to share their experiences on future podcast episodes.

Their discussion deepens further when examining how disaster relief became an unexpected form of ministry. "We can become so polarized in what we think is the right thing to do that we totally miss what should be done," Sam observes, noting how they essentially "took church to people" who couldn't attend traditional services. This sparks Shannon to share his vision for "Church of Pod," a potential new podcast ministry reaching people outside traditional church settings.

As the relief efforts conclude with a final push and celebrations on July 4th, both men reflect on how this experience has transformed the shed industry, creating lifelong friendships and demonstrating the power of practical compassion. Their conversation reminds us that when Americans set aside differences and work together, extraordinary things happen through ordinary people.

For more information or to know more about the Shed Geek Podcast visit us at our website.

Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.

To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.

To suggest show topics or ask questions you want answered email us at info@shedgeek.com.

This episodes Sponsors:
Studio Sponsor: Shed Pro

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