She Went to Expo West Without Product...and Landed Retail On the Spot

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What if you went to Natural Products Expo West… without finished product?

In today’s mini dive, Jess Berger, founder of Bundle x Joy, shares how she showed up to Expo West with mock-up packaging, no confirmed retailers, and massive MOQs hanging over her head — knowing she had to make something happen.

Instead of waiting until everything was perfect, she leaned into scrappiness, bold differentiation, and a clear retail pitch.

The result? A retail opportunity that changed the trajectory of her brand.

If you’re preparing for trade show season, debating whether you’re “ready,” or wondering how to approach buyers with confidence this episode is your reminder that trade shows are what you make them.

Want the full strategy behind how she built, pitched, and scaled Bundle x Joy?

Be sure to listen to Jess’s full Shelf Talks episode released July 14, 2025, where we go deeper into product development, MOQs, retail strategy, and what it really takes to land and grow in stores.

Follow Shelf Talks so you don’t miss the rest of this week’s daily mini dives — short, powerful lessons to help you build with confidence. 🎙️

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Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book