You survived the start-up phase, made money, and built a team. Now, several years later, you think you should have the ins and outs of running a business all figured out by now. Yet, even though everything looks great on the surface, it can feel exhausting, chaotic, even uninspiring on the inside…especially when you’re still wearing all the hats.

That’s where Andrea Liddane found herself with her 20+ year tutoring business. As the founder and CEO of Liddane Tutoring and Learning Services, she’s served hundreds of students and hired over 30 tutors. But after all this time, she realized she was emotionally and physically tired and felt uninspired by her passion. So she took a bold step and sought a guide who wouldn’t just hand her a map but take the journey with her.

In this episode of She Thinks Big, Andrea shares what it really looks like to be an experienced business owner who still needs support and why seeking coaching later in the game can sometimes be the most strategic move of all. As she and I have fun with revealing her story through forest analogies, you’ll see why knowing what you’re doing as an entrepreneur doesn’t mean you should have to do it alone.

4:36 – Introduction to Andrea Liddane, her business, and why she took the leap to hire a coach

9:02 – Why Andrea felt her business was stuck despite its success

12:00 – The need for an outside voice to get on the path to making the best business decisions

17:02 – Examples of distractions (or “squirrels”) that kept threatening to push Andrea off track

21:07 – The turning point when Andrea “jumped across the stream” and made a big decision in her business

25:11 – How Andrea makes business decisions differently now and what keeps people stuck in indecision

28:47 – The power of having a sounding board to help you make quicker decisions and free up real estate in your brain

33:28 – Andrea’s advice if you think you should have it all figured out by now as an established entrepreneur

36:46 – How having a coach has helped Andrea reclaim inspiration for her work

38:07 – The return for Andrea on her investment in business coaching

41:14 – How Andrea feels about the future of her tutoring business

Connect with Andrea Liddane

Liddane Tutoring | Facebook | Instagram | LinkedIn | TikTok

Mentioned In Why Successful Business Owners Still Struggle with Decisions After Years of Experience

She Thinks Big by Andrea Liebross

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Activator is a half-day intensive that helps high-performing women like you get out of strategy limbo and into smart, efficient action fast. We'll reverse engineer your next chapter with clear goals, a custom roadmap, and simplified priority so you can gain traction.

Get in the next Activator Intensive at andrealiebross.com/activator, so you can leap, not just step, toward making that vision a reality.

Do you lie awake at night, feeling that nagging urge to throw in the towel even though your business is thriving?

Many women entrepreneurs hit their revenue goals, have adoring clients, or finally upgraded their systems. Yet, they still fantasize about walking away for something simpler, like becoming an employee again or living in the Swiss Alps as a dog walker. However, what looks like craziness or ungratefulness on the surface is just a sign of a much-needed internal shift.

In this episode of She Thinks Big, you’ll learn why you feel like shutting your business down even when everything looks perfect on the surface. I’ll teach you why burnout isn’t from your efforts, why success can feel like a trap, and the crucial role of your mindset, self-talk, and support system in sustaining your entrepreneurial journey with renewed energy, power, and purpose.

1:20 - Why you’re not crazy or ungrateful if you want to quit or burn it down

4:24 - Why it’s about your brain, not your business being broken

6:52 - Why mindset is a daily recalibration, not a bubble bath

10:18 - Why you need new self-talk, not a new strategy (with a personal example)

16:24 - Why who you surround yourself with matters more than you think

20:35 - Take five minutes to answer these four questions

Mentioned In I Built the Business I Wanted, So Why Do I Feel Like Quitting?

She Thinks Big by Andrea Liebross

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Activator is a half-day intensive that helps high-performing women like you get out of strategy limbo and into smart, efficient action fast. We'll reverse engineer your next chapter with clear goals, a custom roadmap, and simplified priority so you can gain traction.

Get in the next Activator Intensive at andrealiebross.com/activator, so you can leap, not just step, toward making that vision a reality.

Like so many women, resiliency and recovery coach Lina Midla initially saw fitness through the lens of fat loss and weight management. But she discovered that what you could gain was actually more powerful. Through movement, breath, and cold exposure, she helps women build real resiliency, joy, curiosity, and compassion.

In this episode of She Thinks Big, Lina provides three takeaways that will transform the way you look at fitness and movement. She unveils how movement is an underrated superpower, why regulating your nervous system isn’t optional, and the power of tapping into your body’s feminine energy and wisdom.

Discover why getting in shape isn’t just about chiseling the outside. Using her array of tools, Lina’s powerhouse insights will help you connect with your inner self and find joy in the process.

1:24 – Introduction to Lina and how she transitioned from focusing on weight management to resiliency coaching for women

7:13 – How movement acts as a supercharger for your confidence, connection, and energy

10:30 – How functional strength training differs from traditional fitness approaches for women

14:12 – Recovery and nervous system regulation as foundational and how breathwork and cold exposure impact the nervous system

21:37 – The power of approaching a problem, goal, or situation from your whole being and not just logical thinking

24:50 – The importance of honoring your feminine energy and the gift of a quiet pause

30:56 – Recap of Lina’s three key takeaways and how you can start implementing them today

33:12 – Lina’s vision for the third space she wants to create for women and her final thoughts

Mentioned In Why Nervous System Regulation Isn't Optional for Entrepreneurs with Lina Midla

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Activator is a half-day intensive that helps high-performing women like you get out of strategy limbo and into smart, efficient action fast. We'll reverse engineer your next chapter with clear goals, a custom roadmap, and simplified priority so you can gain traction.

Get in the next Activator Intensive at andrealiebross.com/activator, so you can leap, not just step, toward making that vision a reality.

Jamie Lee is an executive coach, certified hypnotist, and true big thinker. Connecting years ago in a mastermind, I’ve been a devoted follower of her work ever since. She’s dedicated to empowering women and people of color to reclaim their power, advocate for themselves, and build unshakable confidence to achieve bigger and better things in their careers.

In this episode of She Thinks Big, Jamie unpacks three transformative takeaways that will revolutionize how you approach your career and life. She challenges the notion that speaking up is selfish, reveals why uncomfortable conversations are essential for growth, and shares how harnessing your mental state can lead to unprecedented success.

So get ready to examine your perceptions of self-advocacy, embrace uncomfortable conversations, and discover powerful tools (including hypnosis) to cultivate unwavering self-confidence and achieve your biggest goals!

3:17 – Jamie’s background and her work as an executive coach to women and people of color

5:05 – Why self-advocacy is an act of service that also benefits others

9:40 – Why everything worthwhile is on the other side of a “risky” conversation

16:32 – Two ways to make work/business conversations feel less risky for you

19:46 – A sign that it’s time to leave your position

21:50 – Why you’re doing it right if it feels awkward to advocate for yourself

23:16 – How hypnosis/visualization serve as powerful confidence-building tools

29:05 – A two-minute method to use ahead of a high-stakes or risky conversation

Connect with Jamie Lee

Jamie Lee is a coach and hypnotist who helps women, BIPOC, neuro-divergent, and the marginalized reclaim their power and achieve mastery through practical neuroscience and coaching. She’s delivered many talks about self-advocacy in the workplace, but her true passion is digging into the inner workings of the human mind. Following her fascination, she obtained certifications in life coaching, feminist coaching, and integrative hypnosis.

Jamie’s work is rooted in the conviction that true personal power lies not in chasing after other’s approval but in tapping into the potential of the brain’s vast neuronal connections. She works individually with those who don’t fit the traditional mold of leadership, find conventional wisdom too stifling, and want to forge new paths in their careers and lives.

Jamie Lee Coach | LinkedIn | Instagram | YouTube | Substack

Leadership Archetype Quiz

Risky Conversations with Jamie Lee

Mentioned In Why Self-Advocacy Is the Secret to Confident Leadership with Jamie Lee

Presence: Bringing Your Boldest Self to Your Biggest Challenges by Dr. Amy Cuddy

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Activator is a half-day intensive that helps high-performing women like you get out of strategy limbo and into smart, efficient action fast. We'll reverse engineer your next chapter with clear goals, a custom roadmap, and simplified priority so you can gain traction.

Get in the next Activator Intensive at andrealiebross.com/activator, so you can leap, not just step, toward making that vision a reality.

You’ve got the big thinking ideas, but are you still thinking small when it comes to protecting them?

When I re-branded to She Thinks Big, it wasn’t just about titling my book or renaming this podcast. It encompasses my entire brand and business. I had to trademark it to ensure nobody else could claim it, and Cheri Andrews was the attorney who helped me do it.

In this episode of She Thinks Big, Cheri reveals everything you need to know about trademarks. Whether you’re just starting your business or have been at it for a while, she’ll clear up the confusion about when, why, and how to trademark your intellectual property.

3:18 – What intellectual property (IP) is, the different types, and its purpose

7:58 – The best time to start thinking about trademarking

10:08 – What to consider when choosing a name to trademark and the cost of having an un-trademarkable one

13:34 – What you can expect during the trademarking process and how long it takes

21:28 – The surprising truth about the trademark and registered symbols and when you can use them

23:00 – Why you can lose the rights to your trademark even after it’s registered

25:54 – The impact of a trademark on the value of your business

27:30 – Misconceptions about LLC business names and trademarks being reserved for big business

30:08 – Your next best steps if you’re thinking about trademarking an IP

Connect with Cheri Andrews

Cheri Andrews is a speaker, author, small business attorney, and expert in intellectual property. After an award-winning career with over 30 years of legal expertise, she left law firms and corporate settings to start a company where she could practice law her way and donate a percentage of revenue to charity. She works primarily with heart-centered, service-oriented, women entrepreneurs to help protect their business, move forward with confidence, and sleep better at night. With a holistic approach, she addresses concerns you may not even know you have and proactively resolves them so that they don’t turn into legal problems.

Cheri D. Andrews, Esq. | Facebook | LinkedIn | Instagram | YouTube

Book a Call with Cheri

Mentioned In She Thinks Big, So She Trademarked It with Small Business Attorney Cheri Andrews

United States Patent and Trademark Office ® (USPTO)

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Activator is a half-day intensive that helps high-performing women like you get out of strategy limbo and into smart, efficient action fast. We'll reverse engineer your next chapter with clear goals, a custom roadmap, and simplified priority so you can gain traction.

Get in the next Activator Intensive at andrealiebross.com/activator, so you can leap, not just step, toward making that vision a reality.

Lori Pappas has a life story that defies expectations. At 75, she’s a testament to continuous reinvention, sharing insights from her journey that began with overcoming childhood trauma and led to a successful entrepreneurial career. From pioneering telesales as a single mom to founding an international charity in Ethiopia, the depth of her experiences comes through in her powerful book, The Magic of Yes: Embrace the Wise Woman Within.

In this episode of She Thinks Big, Lori takes us on a deep dive into self-discovery, the courage to pivot, and the profound wisdom gained from a life lived fully and intentionally. You’ll be inspired to embrace your own “wise woman” and redefine what’s possible at any age.

3:42 – The wise woman journey that took Lori through trauma, business success, and failed marriages

11:29 – Getting out of emotional childhood by becoming responsible adults and creating opportunities for luck

16:54 – Why people don’t explore new paths and the importance of being open to new information and experiences

19:52 – The need to define your own moral compass and priorities to honor the wise woman within you

22:26 – How taking time to reflect is a crucial component for self-discovery and gaining clarity

26:47 – Final words of wisdom from Lori as the show wraps up

Connect with Lori Pappas

Lori Pappas is a speaker, author, and humanitarian who survived a traumatic childhood and leveraged the power of self-reflection to redefine her core beliefs and chart her own course. She became a national award-winning entrepreneur in her 40s mentoring hundreds of employees and thousands of customers. While in her 50s, she left a second unsatisfying marriage and moved to Africa to establish a charity that helped over 100,000 highly marginalized people through initiatives focused on water, environment, hygiene, sanitation, reproductive health, women's empowerment, orphans, vulnerable children, and functional adult literacy. Now happily married and in her 70s, she has the time and mind space to identify and extract lessons from her life and share those with others.

Lori Pappas | Facebook | Instagram | LinkedIn

The Magic of Yes: Embrace the Wise Woman Within by Lori Pappas

Wise Women Sisterhood (Facebook Group)

Sticky Thoughts (Lori’s Newsletter)

Mentioned In How to Embrace the Wise Woman Within & Turn It Into Action with Lori Pappas

Bedside Reading

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Activator is a half-day intensive that helps high-performing women like you get out of strategy limbo and into smart, efficient action fast. We'll reverse engineer your next chapter with clear goals, a custom roadmap, and simplified priority so you can gain traction.

Get in the next Activator Intensive at andrealiebross.com/activator, so you can leap, not just step, toward making that vision a reality.

As a business owner, you’re meant to be a visionary. It’s the role that makes you function as CEO in not just title, but also function. Without this role, your business will go nowhere. So if you’re a visionary (or one in the making) who finds herself bogged down by daily tasks, this is your wake-up call to claim your role.

In this miniseries finale on She Thinks Big, you’ll discover what it means to fully step into the top role of the visionary for your business. I’ll reveal how it allows your business to transcend from a mere machine to a powerful movement that unlocks unprecedented growth and impact by making the strategic shift you (and your business) deserve.

2:12 - Why you might be having a hard time calling yourself a CEO

4:08 - What a visionary is and the power of protecting that role

7:21 - Why the visionary role can be hard to stay in

9:38 - How to stay in your visionary CEO zone of genius

11:52 - The big picture, full delegation flow between all roles

13:46 - Your next steps to reorganize and fully step into your visionary role

Mentioned In How to Activate Visionary Mode and Own Your Role as the Big Thinker

She Thinks Big by Andrea Liebross

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Andrea on LinkedIn, Instagram, and Facebook

Activator is a half-day intensive that helps high-performing women like you get out of strategy limbo and into smart, efficient action fast. We'll reverse engineer your next chapter with clear goals, a custom roadmap, and simplified priority so you can gain traction.

Get in the next Activator Intensive at andrealiebross.com/activator, so you can leap, not just step, toward making that vision a reality.

If you want to step fully into your power as CEO, you must lead, not just keep the wheels turning in your business. This is where things really start to shift and where you start to realize how powerful your influence can be as a business owner.

But leadership isn't just about giving orders. It's about setting the tone, shaping the culture, and defining the direction of your business. Yet many entrepreneurs get stuck in the weeds of managing, overlooking, or misunderstanding their critical role as a leader.

In part three of our four-part miniseries on She Thinks Big, we’ll unpack this role and delve into how to move beyond micromanagement and into true leadership. You’ll discover how embracing being a leader empowers your team, clarifies your vision, and builds a thriving business beyond your direct involvement.

3:12 - Why this topic matters and the primary role and core function of a leader

7:19 - Leadership pitfalls you can default to that you must avoid

9:15 - How you set the tone and direction of your business’s culture as its leader

10:34 - Questions to help you stay in leadership mode

12:11 - Your next steps to help you solidify your role as leader

Mentioned In Why Leadership Is the Key to Growing Beyond You

She Thinks Big by Andrea Liebross

Andrea’s Links | Book a Call With Andrea

Andrea on LinkedIn, Instagram, and Facebook

Activator is a half-day intensive that helps high-performing women like you get out of strategy limbo and into smart, efficient action fast. We'll reverse engineer your next chapter with clear goals, a custom roadmap, and simplified priority so you can gain traction.

Get in the next Activator Intensive at andrealiebross.com/activator, so you can leap, not just step, toward making that vision a reality.