Kiki Couchman and Elan Halpern are the co-founders of Beny Yogurt, an organic, probiotic-packed yogurt brand born from their shared passion for health and nutrition. After meeting at Stanford, where Kiki studied human biology and Elan studied computer science, they went on to work in private equity and product management before teaming up to start Beny. Drawing on complementary skill sets, they’ve bootstrapped the business through smart financial planning, scrappy marketing, and a focus on building a product they genuinely believe in.

Where to find She Leads:

• Apple Podcasts
• Website
• Spotify
• YouTube
• Instagram
• X (Twitter)

Where to find Carly:

• LinkedIn
• X (Twitter)

Where to find Kiki:

• LinkedIn
• Instagram

Where to find Elan:

• LinkedIn
• Instagram

🥣 Follow Beny Yogurt:

• Website
• Instagram

Referenced:

• Alchemy: https://www.alchemy.com/
• Alpine Investors: https://alpineinvestors.com/
• Beny Yogurt: https://eatbeny.com/
• Blue Apron: https://www.blueapron.com/
• Stanford: https://www.stanford.edu/
• Mandy Ginsberg: https://www.linkedin.com/in/mandy-ginsberg-b37b701/

Timestamps:

(1:39) Kiki and Elan’s childhood
(3:26) The influence Kiki’s father had on her
(6:32) The world of D1 rowing
(20:24) A friendship is born
(22:04) Why Elan is drawn to data
(25:32) Kiki’s experiences in private equity
(29:42) What Elan learned as an Alchemy PM
(32:39) The origin of Beny
(36:42) The late-twenties life crisis
(38:52) The first steps to selling yogurt
(45:17) Mentors that shaped the early days
(49:13) Navigating co-founder conflict
(57:51) The secrets behind Beny’s marketing
(64:23) What’s been most surprising so far
(71:07) How Kiki and Elan define success

Mandy’s a true trailblazer who transformed how more than half of people today find romantic connections – through online dating and dating apps. As CEO of Match Group after its 2015 IPO, Mandy led the company's expanding portfolio of dating apps including Tinder, Match.com, OKCupid and Plenty of Fish, while later adding Hinge to establish Match Group as the dominant force in online dating, that owns over 45 dating apps and services.

During her tenure, Mandy broke new ground as the first female CEO to conduct a comprehensive organizational pay audit to address gender wage disparities.

Mandy holds a Bachelors degree from UC Berkeley in Spanish and English literature, and then went on to earn her MBA from the University of Pennsylvania Wharton.

Currently, Mandy also serves on the boards of Uber, ThredUp, Universal Music Group and Flow Health, while working as an Operating Partner at Advent International, a global private equity investment firm.

In this episode, Carly chats with Mandy Ginsberg (former CEO of Match Group and Princeton Review). Mandy covers her competitive nature from childhood, her transition from marketing roles to executive positions, and the remarkable gender pay audit she conducted.

The conversation highlights Mandy’s commitment to transparent, authentic leadership, showcasing why she’s such a compelling figure in the tech and business world.

Where to find She Leads:

• Apple Podcasts
• Website
• Spotify
• YouTube
• Instagram
• X (Twitter)

Where to find Carly:

• LinkedIn
• X (Twitter)

Where to find Mandy:

• LinkedIn

In this episode, we cover:
(00:00) Introduction to Mandy Ginsberg
(02:36) Mandy's Upbringing
(04:04) The Influence of Powerful Woman on Mandy
(07:00) Navigating Berkeley & the woman's soccer team
(11:51) You work for a person, not a company
(14:20) Leadership hack: support your team
(15:14) Psychology of consumer tech
(16:14) Wharton Business school lessons
(23:12) Early professional career at i2
(26:00) Joining Match.com's Chemistry
(35:25) Mandy leading Match Group
(37:58) Imposter syndrome
(43:28) How to evaluate new opportunities
(51:18) Building culture at Match Group w/ Shar Dubey
(56:30) Conducting the pay audit
(01:00:08) Advocate for yourself at work
(01:03:02) The power of vulnerability at work

Mandy's craft that she's spending a lifetime honing? Learning new sports 🎾

Referenced:

• Edelman
• Flow Health
• Hinge
• Match Group
• Meta (formerly Facebook)
• OkCupid
• Plenty of Fish
• Princeton Review
• Salesforce
• ThredUp
• Tinder
• Uber
• Advent International

Resilience, Leadership, and Redefining Success with Farnaz Azmoodeh, CTO of Linktree.

In this episode of She Leads, Carly sits down with Farnaz Azmoodeh, the Chief Technology Officer of Linktree. Farnaz shares her remarkable journey, from growing up in Iran to becoming a leader in the tech industry. Her story highlights resilience, adaptability, and the transformative power of diverse leadership.

Join us as Farnaz reflects on her childhood, her passion for engineering, and her transition from technical roles to executive leadership. She also shares valuable insights into building a supportive work culture, fostering effective collaboration, and navigating challenges with a positive, gamified mindset.

Whether you’re an aspiring leader, a tech enthusiast, or simply looking for inspiration, this episode is packed with wisdom, vulnerability, and practical advice.

Episode Highlights:

• 00:52 – Introduction
• 02:03 – Farnaz's Early Life and Childhood in Iran
• 05:44 – Academic Journey and Introduction to Coding
• 08:53 – University Experience and Gender Dynamics in Engineering
• 12:18 – Transition to the United States and Cultural Adaptation
• 15:29 – Entering the Tech Industry and Joining Google
• 17:24 – Career Growth and Leadership at Google and Snap
• 23:09 – Reflecting on Tough Times and Resilience
• 25:50 – The Concept of Wartime Leadership
• 26:35 – "Bull in a China Shop": A Unique Leadership Style
• 28:12 – Building Relationships with Kindness
• 29:18 – Transitioning from Engineer to CTO
• 31:09 – Joining Linktree: A New Adventure
• 37:18 – Navigating Challenges with a Gamified Mindset
• 39:03 – Addressing Gender Disparities in Tech
• 42:09 – Redefining Success and Embracing Struggle
• 45:50 – The Art of Loving and Caring

Key Takeaways:

• How resilience shaped Farnaz’s journey from Iran to the U.S.
• The importance of adaptability in career transitions.
• Building strong work cultures and effective executive relationships.
• Addressing gender disparities and fostering diverse leadership styles.
• The evolving definition of success and finding joy in challenges.

Tune in to hear Farnaz’s inspiring story and her advice for aspiring leaders navigating their own unique journeys.

🎙️ Listen now on Spotify | Apple Podcasts | She Leads website

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Past guests include Margaret Wishingrad, Kara Goldin, Brandi Chastain, Julie Foudy, Ann Miura Ko, Linda Avey, Sarah Leary, and many more.

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