She Didn’t Switch Paths—She Leveled Up

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What does it look like when you combine data, creativity, and purpose into one career?

In this episode, BGDE founder and CEO Kara Branch sits down with Isabel, a Senior Data Advisor whose journey proves that you don’t have to choose between technical and creative—you can build a career that blends both.

From studying computer science to working in business intelligence and transitioning into user experience and advisory roles, Isabel shares how she navigated her path with intention, curiosity, and confidence. She breaks down what her role actually looks like day-to-day, how data drives real business decisions, and why storytelling is just as important as technical skill in today’s workforce.

This conversation is especially powerful for students who feel pulled in multiple directions—those who are both analytical and creative—and are trying to figure out where they fit.

Isabel reminds us that growth isn’t about starting over—it’s about leveling up.

🎧 Tune in to learn how to build a career that reflects all of who you are—and why the future of STEM needs both logic and creativity.

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