Sharpening the Axe: Why Training Hard Isn't Enough Anymore

I turned 49 this week. And I've been thinking about time, how we waste it, and the fact that none of us know how much we have left.

If you train consistently but keep doing the same thing year after year, this episode is for you. We're talking about why discipline without strategy is just spinning your wheels. How to map out your training year with actual variance and purpose. And why the next decade of your physical life depends on how you think, not just how hard you work.

• Why 2025 being gone should change how you approach 2026
• How I'm mapping my year: Q1 swimming, Q2/Q3 rings, Q4 lower body
• Client wins: Mark (struggling to walk → 68K event), Liz (2 marathons + first pull-up), Andy (first 100K cycle)
• How one comment from a swim coach shifted my standards
• Seneca: "Before you cure a man, ask him if he's willing to give up what is making him sick"
• Who TELOS is for (and who it's not for)

Contact: Instagram: @rob_telos Email: [e-mail]