Shared Living in 2026: PBSA, BTR, Co-Living & Later Living Predictions (or hopes!)

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In this episode, Sarah Canning, Deenie Lee and Dan Smith look ahead to what 2026 will really mean for shared living — across PBSA, Build to Rent, co-living, university accommodation and later living.

We are sharing our predictions for this year:
- Where PBSA is likely to feel pressure — and where it will thrive
- How BTR continues to evolve as a mainstream rental product
- Why co-living’s growth will be quieter, but more meaningful
- What ongoing financial stress in higher education means for university accommodation
- Why rented later living remains one of the biggest long-term opportunities in housing

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Dan Smith is Founder of RESI Consultancy and Co-Founder of Verbaflo.AI Good Management.

Sarah Canning and Deenie Lee are Directors and Co-Founders of The Property Marketing Strategists - Elevating Marketing in Property.

Thank you to our season four sponsors:
Mystudenthalls.com - Reach thousands of students searching every month with 0% commission student accommodation listings.
Utopi - The smart building platform helping real estate owners protect the value of their assets.
Washstation - Leading provider of laundry solutions for Communal and Campus living throughout the UK and Ireland.

And our brand new sponsor:

Howden - With a lifetime of expertise, Howden provides tailored insurance, property risk management, and wellbeing solutions for accommodation providers across the UK.

Who this episode is for:

• PBSA and student accommodation professionals
• BTR, co-living and rental operators
• Property developers and investors
• University and higher education leaders
• Anyone working in or around housing policy and shared living

The views and opinions expressed in this podcast are those of the hosts and guests alone and do not necessarily reflect the views of their employers, organisations, clients, or partners. This podcast is for general discussion and informational purposes only. Nothing said should be taken as professional, legal, financial, or investment advice. While we aim to be accurate, we make no guarantees and accept no liability for decisions made based on the content of this podcast.