Shareable Storytelling: The Secret to Brand Visibility on Social Media with Britney Crosson

If you want to grow on Instagram or TikTok, your content has to be shareable, and that starts with better storytelling. Today I’m sitting down with Britney Crossan, queen of scroll-stopping, story-first content. Britney grew her following by over 57,000 people in less than a year using the exact storytelling techniques we talk about in this episode.

We break down how to structure your short-form videos, what kinds of stories hook people immediately, how to move past perfectionism, and the #1 shift that makes content more likely to be saved and shared.

If you’ve ever felt stuck staring at the “Add Caption” screen or wondering why your video isn’t landing, this one’s for you.

What You’ll Learn:

[02:23] The surprising way Britney grew her account by over 57K followers in under a year
[05:08] Why storytelling is the missing link for most short-form content
[06:19] How to come up with story-driven content even if you think your life is boring
[08:31] Britney’s 3-part storytelling formula that hooks people instantly
[10:44] A common myth that’s keeping you from sharing personal stories
[12:06] The mindset shift that changed how Britney showed up online
[14:18] Why your content needs to connect emotionally, not just educate
[17:05] Tips for creating consistently, even when you feel like you’ve “run out” of stories
[20:20] The difference between a personal brand and just “being online a lot”
[23:34] What Britney does when a post flops
[25:57] Why storytelling builds trust faster than educational posts alone
[29:14] How to batch storytelling content so it doesn’t take over your life

Key Takeaways:

1. Your content isn’t boring, your storytelling just needs structure.
   Use Britney’s 3-part framework to shape your stories: start with the moment of tension, reflect back, and end with a human truth or learning.
2. You don’t need a dramatic story to be memorable.
   The “small” stuff like feeling awkward on a Zoom call or forgetting to hit record can connect deeply when shared authentically.
3. Storytelling content builds emotional connection faster than educational content.
   People might forget your tips, but they’ll remember your stories.
4. The most shareable content is usually the most specific.
   Don’t water down your stories, lean in. The more detailed and emotionally resonant, the more people will share.
5. Batching storytelling content is possible (and freeing).
   Use prompts, keep a story bank, and repurpose stories across platforms with slight tweaks.

Links + Resources Mentioned:

• Get on the Social Success 2026 waitlist
• Grab this free download, 7 Values of Social Media for Business Owners

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

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