Shadow, projection, and transference: demystifying coaching psychology

In this episode we explore how psychodynamic concepts like projection, shadow, and transference show up in coaching. These unconscious patterns can distort the coaching relationship, making reflective practice essential for staying present and effective.

We highlight the role of supervision in spotting these dynamics, supporting coaches normatively, formatively, and restoratively. Parallel process - when patterns in coaching mirror the client’s wider context - can offer powerful insights.

We share three practical tools to deepen self-awareness and strengthen client work.