In Part 2 of our Setting Up for Success series, Mary and Kim explore the importance of having a comprehensive and clearly defined photo and video release form in pediatric speech therapy practice. They emphasize that a simple yes/no checkbox on a consent form isn’t enough—parents need clarity about why media might be used and the specific ways their child’s images or videos could be shared. Providing this context not only helps parents make informed decisions, but also protects therapists legally and supports ethical, transparent practice.

Throughout the episode, Kim and Mary break down the many ways media is used in their sessions and businesses, including home programming (so families can carry over strategies at home), teacher trainings, educational course development, and marketing. Instead of asking for blanket permission, they recommend structuring release forms so parents can give selective consent for each type of media use.

Mary shares professional etiquette she follows when filming a child, like first explaining what the video is for and asking the child for permission—then showing them the clip afterward to model respectful media use. They also discuss boundaries with families, such as allowing video to be taken for personal educational use only—not for posting or distributing on social media.

They also acknowledge the positive impact media can have when used correctly—supporting patient progress, reinforcing therapy strategies, and helping families feel involved. However, they balance this with a conversation around privacy, online boundaries, and protecting children from misrepresentation or overexposure. Social media can be a wonderful tool, but it comes with risks, and thoughtful planning ensures everyone stays safe and informed.

This episode underscores how strong policies and clear communication can set your private practice up for success. Don't forget to download their free checklist of essential practice documents for anyone setting up or refining their private practice.

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