Setting Sail: ASTA’s Business Development and the Power of Partnerships

In this episode of Travel You Can Trust, we’re shining a spotlight on how ASTA’s business development team and events calendar are driving growth and creating opportunities for advisors and partners across the industry.

Hosted by Michael Schottey, Vice President of Membership, Marketing and Communications at ASTA, and Alvin Adriano, Director of Education, this conversation explores the strategy behind ASTA’s signature events, the importance of supplier collaboration, and the strength of our advisor community in action.

Joining the discussion are two distinguished voices:

• Sarah Little, Senior Vice President of Business Development at ASTA, shares how her team is shaping events that deliver real value for members and partners. Plus a sneak peek into her special appointment as Godmother of the AmaSofia, which will be christened at the ASTA River Cruise Expo in Amsterdam this March.
• Kristin Karst, Co-Owner and Chief Brand Ambassador of AmaWaterways, highlights the company’s latest initiatives, reflects on the value of working with ASTA, and explains how partnerships with ASTA VTAs and events like the River Cruise Expo are transforming the advisor–supplier relationship.

Whether you’re planning your 2025 events strategy, exploring supplier collaborations, or simply curious about what’s next in river cruising, this episode is filled with insights, inspiration and behind-the-scenes updates you won’t want to miss.

Learn more about ASTA’s events, programs and partners at asta.org.

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