Set clear goals - A campaign without them could go anywhere.

Season 9 of The Public Relations Podcast is underway.

Soft launch this time. No big fanfare. Just notes from the front line of comms.

People I’m helping. Conversations I’m having with other comms pros. Tools I’m testing. AI experiments, too.

And, the podcast keeps opening doors, and I'm getting to help people this time, which will allow me to share what I'm seeing myself on the frontline too, not just gathering other people's voices.

It may be a bit sporadic at first. The bigger ideas for Season 9 will come later. But this is where it starts.

First up? A story from a room I was in the other day, where I was explaining to a group why I believe clear, laser-focused goals beat a perfect list of action steps every single time.

Maybe I'm wrong, but people in comms talk so much about process, but is that grand process actually achieving the goals you were brought on for?