Set Up to Sell: Interview with Ab Emam

Ab Emam shares how WDG evolved from a single website project for a friend into a full-scale, midmarket agency he deliberately built for sale. He breaks down why founders should plan years before they initiate a transaction, why hiring the right business banker can dramatically change your multiple, and why leadership teams need to keep their eye on the ball long after receiving the letter of intent. Ab also speaks candidly about the identity shift that founders can experience after closing and the importance of putting a strong operator in place. This episode is a practical, founder-to-founder look at selling with intention and keeping your head in the game until the ink is dry.