Welcome to Break Point: the ServiceNow Developer Podcast! In this episode of Break Point, we had the pleasure of interviewing Sr. Manager of Inbound Product Management, David Murch, about the creation of the C3 app: the now very famous collectible card experience built for ServiceNow events like Knowledge and the World Forums. They dive into how mobile capabilities were essential to the app's success, its rapid development timeline, and the collaborative effort behind it. The episode ALSO previews new mobile features in the Zurich release and offers guidance for developers looking to get started with mobile app development on ServiceNow.

⏱️ Timestamps

• 00:00 Welcome & Introductions
• 09:43 What Is C3?
• 14:29 The Construction of the C3 Experience
• 16:39 What Was the Hardest Part About Making C3?
• 24:05 What Do You Want People Walking Away From C3 Knowing?
• 26:29 C3 V2 Plans
• 29:07 Mobile Platform Zurich Enhancements
• 35:24 Mobile SDK and Builder Experiences Zurich Enhancements
• 41:37 Where to Start Your Mobile Enablement Journey 4
• 3:08 Conclusions & Outro

🔗 Links ServiceNow Mobile App Building

• Mobile App Building Product Docs
• Mobile App Academy Playlist
• TechNow EP100 Registration
• The ServiceNow World Forums
• The ServiceNow Developer Site
• The Developer Advocate Blog

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We all know someone who thinks GenAI can do literally everything (probably the same person who says “let’s circle back” in every meeting). 🙄

In our latest episode, Pete & Kat dive into:

✅ Why “AI-washing” is the new greenwashing
✅ Use cases that ACTUALLY matter (and save your weekends!)
✅ How guardrails and trust will make or break your AI strategy
✅ Why the future is human-led, AI-augmented

If you’re still waiting on the platform, this train is leaving the station FAST. Winners won’t be those with the flashiest tools - they’ll be the ones with trustworthy AI and people on board.

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Did your CRM promise a utopia but delivered a fancy Rolodex with a UX degree?

Join Pete and Kat as they bravely poke the sacred cow of CRM and ask the tough questions like:

❓ Why does your telco need seven days and a séance to fix your modem?
❓ Why does your virtual agent sound like a confused intern filling out a colour chart?
❓ And why does it still take 5.2 days to solve a problem that should take 30 minutes?

It’s the CRM roast you didn’t know you needed - with real data, real frustration, and a really broken Wi-Fi modem.

🧠 Expect:

• Insights from the customer service research report
• Tales of tech trauma and loyalty on life support
• A vision for fixing the “messy middle” with workflow orchestration and GenAI
• ...and a heartfelt plea: "Do it for Kat. Please. She’s still on hold."

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