Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service Podcast Por Tersh Blissett & Josh Crouch arte de portada

Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

De: Tersh Blissett & Josh Crouch
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 Ready to revolutionize your home service business? Tune into the Service Business Mastery Podcast! We dive deep into automation and AI, including swarm agents, AI chatbots, and AI voice agents, to help you streamline and optimize your operations. Whether you're in HVAC, plumbing, electrical, or any other home service trade, we cover leadership, marketing, finance, pricing, and HR to give you the edge you need. Click here to transform your business and embrace the future today!Skilled Trades Syndicate - Tersh Blissett and Josh Crouch © 2025 Economía Gestión Gestión y Liderazgo
Episodios
  • Using TikTok to Attract Customers For HVAC and Plumbing Businesses with Jen McKee

    Using TikTok to Attract Customers For HVAC and Plumbing Businesses with Jen McKee
    May 14 2025
    Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte ---------------------------------------------------- Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode, recorded live at EPIC 2025 in Orlando, hosts Tersh Blissett and Josh Crouch chat with Jen McKee, owner of Kee Hart Marketing and host of The Kee to Growth podcast. They explore how Jen’s early success with a plumbing client on TikTok led her to start her agency. She shares why simple videos and real storytelling help brands grow. Jen also talks about how testing content, using strong hooks, and staying real online can build trust and stronger businesses. This talk covers key points like using simple videos, understanding TikTok’s algorithm, and testing content to grow a strong brand. Jen shares why staying real, using good hooks, and focusing on storytelling help companies build trust and lasting success with their audience. In this episode, here's what you can expect to learn: How One Client Changed Everything: Jen’s first plumbing client helped spark her journey into marketing for the trades. Simple Videos Win Big: Learn why natural, real videos perform better than polished, fancy ones. Mastering TikTok’s Algorithm: Jen shares tips on reaching the right audience with strong hooks and stories. Growing by Testing Content: Hear why trying different ideas helps find what works best online. Building Trust Through Real Content: See how staying true and consistent builds stronger brands. Timestamps ⏰ 00:00 - Recap of the Episode 03:26 - Meet Jen McKee and Her Social Media Journey 04:54 - How a Plumbing Client Led to a New Career 05:57 - Early Days on TikTok and Getting Results 07:15 - Why TikTok’s Algorithm Works Differently 10:15 - How Location Shapes Content and Markets, & Why Simple Videos Win 12:02 - Talking About TikTok Shop and Consumer Behavior 15:51 - Making Ads Feel Native to Boost Success 19:12 - Finding the Right Hooks for Great Videos 21:32 - Testing Content to Find Winners and Prioritizing Engagement Over Views 23:45 - Dealing with Trolls and Negative Comments 27:57 - Why Building a List is Key to Long-Term Success 34:57 - Tips for Batch Creating Content Like a Pro 41:13 - Smart Scheduling and Cross-Platform Engagement 45:45 - Mixing Personal and Business Posts for Stronger Brands 55:23 - Photo Management, AI Ideas, and How to Stay Organized If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References: LinkedIn: Jen McKee Kee Hart Marketing Website: Kee Hart Marketing The Kee to Growth Podcast This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Rilla Lace.ai Autobot.ai Avoca.ai Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk
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    59 m
  • How most home service businesses are misled by CPAs with Kristen Deese

    How most home service businesses are misled by CPAs with Kristen Deese
    May 7 2025
    Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte ---------------------------------------------------- Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode, hosts Tersh Blissett and Josh Crouch chat with Kristen Deese, who is the Chief Financial Officer at The Virtual CFO for the Trades, Paradise Home Services, and AGS Installations, INC. Kristen shares how running home service businesses with her husband led her to help other owners understand their numbers. She explains why knowing the difference between a CPA and a CFO is key to making smart money moves. Kristen also talks about fixing cash flow issues, training teams on KPIs, and building profit the right way. Her simple advice helps business owners grow with confidence. This talk covers key points like knowing your numbers, training your team to hit KPIs, and fixing cash flow problems early. Kristen shares why understanding the role of a CFO is so important and how better money habits help grow a strong business. She explains how owners can feel more confident by using clear financial reports and staying focused on real profits. In this episode, here's what you can expect to learn: How Real-World Experience Wins: Kristen’s path from running service businesses to becoming a Virtual CFO. Why Knowing Your Numbers Matters: Learn the power of reading reports and using them daily. Fixing Cash Flow Problems: Kristen shares simple ways to avoid money mistakes that hurt growth. The CFO vs CPA Difference: See why having the right financial help changes everything. Tracking KPIs for Success: Learn how clear goals and simple tracking can grow your business fast. Timestamps ⏰ 00:00 - Recap of the Episode 02:56 - Meet Kristen Deese: From Trades to Virtual CFO for Home Services 06:40 - What Business Owners Don’t Know About Their Numbers 08:15 - CPA vs CFO: What’s the Real Difference? 11:21 - The Pain of Big Tax Bills and How to Avoid Them 17:02 - Cash Flow Mistakes and Profit First Struggles 18:15 - When to Hire a Bookkeeper, CPA, or CFO 22:20 - Avoid Negative CFOs and Keep the Right Perspective 24:51 - The Three Reports Every Business Owner Should Watch 30:51 - Why P&Ls Can Look Good but Bank Accounts Don’t 33:12 - Kristen’s Power Profit Workshop: What to Expect 36:31 - Teaching KPIs and Getting Teams to Hit Their Goals 37:45 - Working with Your Spouse: Lessons from Kristen and Tersh If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References: LinkedIn: Kristen Deese The Virtual CFO of Trades Website: Kristen Deese Personal Website Paradise Home Services AGS Installations INC This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Rilla Lace.ai Autobot.ai Avoca.ai Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk
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    42 m
  • HVAC Hiring & Leadership Tactics That Built a 90% Retention Rate & Leveraged AI - Dustin Van Orman

    HVAC Hiring & Leadership Tactics That Built a 90% Retention Rate & Leveraged AI - Dustin Van Orman
    Apr 30 2025
    Learn how to automate tasks, save time, and increase your profit.No coding required! 👉 Enroll Today - https://bit.ly/3CZTDte ---------------------------------------------------- Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode, recorded live at Rilla Masters 2025 in Las Vegas, hosts Tersh Blissett and Josh Crouch chat with Dustin Van Orman, Marketing Manager and President of Business Development and M&A at Any Hour Services - Electrical, Plumbing, Heating & Air.They explore how Dustin’s early love for fixing things led him to HVAC and owning businesses. He shares how weekly leadership training and a strong team culture helped keep 90% of employees. Dustin also talks about private equity, offering tips on how to make smart choices and keep your business values. His simple advice helps others grow without losing what matters most. This talk covers key points like weekly leadership training, keeping a strong work culture, and holding on to great team members, and big parts of growing a solid business. Dustin shares why choosing the right private equity deal matters and how staying true to your values helps build lasting success with your team. In this episode, here's what you can expect to learn: How a Childhood Hobby Sparked a Career: Dustin’s love for fixing things led him into HVAC and business. Keeping Great Employees: Learn how weekly leadership training helps keep 90% of staff. Smart Private Equity Choices: Dustin shares how to choose the right deal without losing your values. From Tech to Business Leader: Hear Dustin’s story of learning by doing and growing along the way. Building a Winning Team: See how trust and culture lead to a strong and lasting team. Timestamps ⏰ 00:00 - Recap of the Episode 04:04 - Meet Dustin Van Orman and His HVAC Roots 06:26 - From Fixing Bikes to Building a Business 07:52 - How Childhood Hobbies Shape Great HVAC Technicians 11:07 - The Moment That Changed Dustin’s Career Path 14:19 - The “Just the Service Guy” Story, Journey, and What Changed 16:57 - Turning a Near-Death Ice Accident into Life-Changing Lessons and Direction 23:47 - Why Any Hour Has 90% Employee Retention 26:31 - Leadership Training and Weekly Team Growth 33:21 - How Strong Culture Drives Team Loyalty 35:56 - Dustin’s Thoughts on AI and Business Tools 42:01 - Advice on Choosing the Right Tools and Learning from Successful Operators 44:01 - Recruiting Tips from Gas Stations to Sidewalks 47:47 - Real Talk About Private Equity in the Trades 50:08 - Advice for Business Owners Facing Big Decisions 54:06 - What Makes a Good PE Partner and Smart Growth 57:43 - Defining Alignment in Business Partnerships and the Importance of Education If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References: LinkedIn: Dustin Van Orman Website: Any Hour Services - Electrical, Plumbing, Heating & Air This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Rilla Lace.ai Autobot.ai Avoca.ai Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk
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    23 m
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