Servant Leadership, Vision, and Building a Legacy: Kirk Elmquist on Leading with Heart

From sports to tourism, faith to leadership, Kirk Elmquist’s story is one of purpose, perseverance, and passion for people. In this episode of Own The Journey, JMARK CEO Thomas Douglas sits down with the Executive Director of Branson Tourism to unpack lessons learned from decades of leadership in sports marketing, hospitality, and community growth.

Kirk shares his journey from a walk-on quarterback to a servant leader who has shaped one of the most iconic destinations in the Midwest. You’ll hear his insights on:

• Servant leadership and why humility is the foundation of great teams
• Vision and collaboration in transforming Branson into a national destination
• Faith, balance, and how to lead well without losing yourself
• Building legacy through enthusiasm, kindness, and truth

If you’re a leader, visionary, or anyone looking to find purpose in the work you do, this conversation will leave you inspired to serve, grow, and lead with heart.