Series 3, Episode 6: The Creativity Choice, with Dr Zorana Ivcevic Pringle

Creative work in itself is stressful and riddled with anxiety-provoking uncertainties. It takes resilience to persist through these challenges. It takes willingness to endure and overcome obstacles, from the internal voices of doubt and self-criticism to scarce material resources to difficulties in getting support for ideas. How are creative people able to do what others cannot? How do they transform the challenges and difficulties that original ideas are riddled with into actions and achievements?

It is just these questions that our guest today, Dr Zorana Ivcevic Pringle explores in her new book, The Creativity Choice, published by Hachette.

About our guest…

Zorana Ivcevic Pringle is a Senior Research Scientist at the Yale Center for Emotional Intelligence where she currently serves as the Director of the Creativity and Emotions Lab. Zorana studies the role of emotion and emotional intelligence in creativity and well-being, as well as how to use the arts (and art-related institutions) to promote emotion and creativity skills.

Find out more about Zorana’s work and order her book, The Creativity Choice, here: https://www.zorana-ivcevic-pringle.com/

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