Serial Marketer, not Killer with David Berkowitz

David Berkowitz is a serial marketer and has woven his experience as an employee, freelancer, and business owner into a successful career. In this episode, we talk about how David:

• Pivoted from cookie-cutter roles and was able to harness his experiences to create custom roles
• Continually flexed his skills in fresh ways
• Used his experience as a consumer and end-user to reverse engineer what marketers need to know
• Used a journalistic eye to keep his take on trends realistic and actionable
• Appreciates the importance of mentors, leadership, PR, and communications professionals
• Believes marketers need marketers and why he started the Serial Marketer Community
• Used his strengths and intuition to refresh his career continually

Episode Guest:

David Berkowitz founded the Serial Marketers community and the FOAF network for fraction-of-a-fractional CXO consultants. Previously, he held marketing and strategy leadership roles with omnichannel ad tech platform Mediaocean, video production marketplace Storyhunter, social listening firm Sysomos, Publicis agency MRY, and Dentsu agency 360i. He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at more than 400 events globally. He lives in midtown Manhattan with one daughter and two cats.

Show notes:

Serial Marketer Community

Follow David Berkowitz on LinkedIn

Fraction of a Fraction www.foaf.pro

Thanks to Aaron Strout, CMO of Real Chemistry, for the episode title.

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Jill Griffin, is a leadership strategist, executive coach, and host of The Career Refresh. She works with senior leaders to navigate complexity, strengthen teams, and lead with greater clarity and intention.

With 20+ years of experience at companies like Coca-Cola, Microsoft, Hilton, and Martha Stewart, Jill brings a practical, real-world lens to leadership, decision-making, and career strategy.

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