Serena & Lily Co-Founder Serena Dugan on Creativity, Courage, and What Matters Most

As we approach our 100th episode, I’ve been revisiting a few conversations that have stayed with me long after the microphones were turned off.

Bill Valentine’s episode was re-released because of the way he shared heart-centered, real-life wisdom while facing the end of his life. And today, I’m re-releasing my conversation with Serena Dugan for a different—but equally powerful—reason.

Over the years, people have stopped me on the streets of my hometown of Bend to tell me that Serena’s words gave them the courage to finally write the book that had been living inside them… or to leave a corporate job and start a small design company to help people feel more alive in their homes.

These two episodes remind us that our "cracking open" moments come in many forms. Sometimes they arrive through confronting mortality, and sometimes they arrive through choosing to trust our creativity and make brave, life-altering changes.

Serena is a beacon of authenticity and creative courage. She is an artist and textile designer based in Sausalito, California. With a background in both psychology and fine art, Serena has spent over 20 years shaping her voice as a painter, product designer, and the Chief Creative Officer of Serena & Lily, the home and lifestyle brand she founded in 2004.

In 2020, she launched Serena Dugan Studio, her namesake collection of fabrics and wallpapers. Her art-driven textiles draw inspiration from around the world—from the breezy jet-set spirit of Capri in the ’50s, to South American basket-weaving traditions, to the colorful mid-century architecture of Mexico City. Most recently, Serena collaborated with Erik Lindstrom on a line of rugs inspired by her artwork.

In our conversation, we explore what it really means to trust your creative instincts, make decisions from your inner knowing, release ego, and find your way forward through grief and loss. This episode is both grounded and expansive—a reminder that creativity lives within all of us when we remain open to change and willing to listen to ourselves.

Serena also speaks honestly about the value of making mistakes, starting over, and remembering that our achievements do not define who we are. As she so beautifully shares:

“At the end of my days, I’m not going to look back on Serena and Lily and think that is my greatest success. I’m not going to look back on my textile collection and say that is what I’m most proud of. At the end of the day, it’s the people I’m surrounded by that give life meaning. The rest of this is just our path to love.”

This conversation is a gentle but powerful reminder that our creative work, our businesses, and our accomplishments are simply vehicles. The true masterpiece is how we love and connect with others along the way.

If you’ve been waiting for permission to start that project, make that change, or trust the creative voice that’s been quietly calling you forward—let this episode be your catalyst.

🎧 Tune in now to listen.

With love,
Molly

🌱 Please consider supporting the Cracking Open podcast on Patreon.

RESOURCES & LINKS:

Serena Dugan:

Website | Instagram

Molly Carroll:

Website | Instagram | Facebook

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