SeneGence - The Business of Beauty

Starting out as a single mother with a vision, Joni Rogers-Kante created the global beauty brand SeneGence International. You may have heard of the “wear all day” lip color, LipSense, Joni’s most popular creation. SeneGence has now expanded into other cosmetics and skincare lines beyond just lip products. Joni tells us how she created a business plan at her kitchen table and transformed a big idea into a thriving international beauty brand. Joni shares what she’s learned along the way and the real story behind building a business from the ground up. Joni is helping build up other women and giving them independence with direct sales. Joni also talks about her other projects in the growing town of Sapulpa.