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This week on Selling on Giants, Mr. Will breaks down the biggest shifts impacting Amazon sellers, Walmart merchants, and multi-channel eCommerce operators heading into twenty twenty six. Amazon rolled out a major upgrade to Shoppable Videos, Black Friday exposed the widening gap between platform level headlines and seller level profitability, Amazon’s CTO detailed a future where AI systems drive product discovery, and ChatGPT officially entered the comparison shopping landscape with a research tool that can redirect demand before shoppers ever reach a marketplace.

In this episode, we cover:
• The full scope of Amazon’s Shoppable Video upgrade, including analytics, click through measurement, return tracking, and the new Canva templates designed for mobile conversions
• How bulk video uploads create leverage for brands with seasonal products, variations, or large catalogs
• Why Black Friday twenty twenty five produced record online revenue while many operators saw flat sales, higher ad costs, and lower margins
• How platform glitches, pricing overrides, and extended event windows influenced seller performance across Amazon, Walmart, TikTok Shop, Teemoo, Sheen, and AliExpress
• What rising average selling prices and declining order volume signal about shopper intent and value driven behavior
• How AI driven shopping traffic surged by more than eight hundred percent and what that means for catalog quality, content accuracy, and marketplace competitiveness
• Why Amazon’s “AI in the human loop” vision suggests that discovery, merchandising, and CX will be shaped by autonomous agents rather than manual keyword strategies
• What this shift means for operators who manage catalog data, advertising, pricing, inventory, and customer experience across Amazon, Walmart, and Target
• How ChatGPT’s new shopping research tool functions as a cross retailer comparison engine that can recommend products across categories, brands, and price tiers
• Why integrations through Instant Checkout with Walmart, Etsy, Shopify, and Target will influence where product discovery begins and how fast shoppers convert
• What brands need to prioritize across titles, images, attributes, and reviews to appear in AI generated buyer guides that many shoppers may rely on instead of marketplace search

Core themes for sellers:
Video is now a front line conversion tool. Margin awareness matters more than hype. Catalog data is becoming machine readable currency. AI driven comparison tools now sit between shoppers and your listings. Discovery is no longer limited to marketplace search bars, and multi platform behavior is the norm.

If you want to stay ahead of marketplace updates, AI driven retail shifts, competitive pressures, and growth strategies across Amazon, Walmart, and Target, subscribe to Selling on Giants for weekly analysis rooted in real operator experience.

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This week on Selling on Giants – eCommerce News and Updates, we run through a busy cross-platform cycle that delivered something rare. Amazon gave sellers tools that actually help, Walmart doubled down on creator revenue, Etsy sharpened its holiday search game, Target leaned into AI, and Meta transformed Marketplace into a social discovery engine.

In this mixed-marketplace edition, I break down what changed, why it matters, and what smart operators should be doing right now.

In this episode we cover:

• Amazon’s new Seller Challenge tool
Your second chance at overturning bad enforcement decisions if you’re enrolled in Account Health Assurance. What it fixes, who qualifies, and how to use it strategically.

• FBA’s new “Why This ASIN?” insights
Amazon finally shows your speed advantage, conversion gaps, and the real upside of Prime eligibility.

• Profit Analytics inside Seller Central
A true profitability dashboard that replaces spreadsheets, guesswork, and expensive third-party tools.

• Jewelry category enforcement
Fine versus Fashion classification, pearl specs, metal stamps, and how to avoid suppression headaches.

• Walmart’s Creator Program upgrade
Bonuses, collabs, upgraded storefronts, and in-platform influencer partnership tools.

• Walmart’s Pro Seller holiday advantage
Why metrics matter and how to use Q4 data to climb tiers and strengthen Buy Box performance.

• Etsy’s Marketplace Insights for peak season
Real-time keyword demand, competition signals, and how to refresh listings while shoppers are active.

• Amazon DSP’s Ads Agent test
AI audience suggestions sound convenient, but precision matters. How to test it without tanking your funnel.

• Meta Marketplace gets social
Collections, collaborative buying, reactions, AI buyer coaching, and partner inventory from eBay and Poshmark.

• Global trade: digital goods stay duty-free
Meanwhile physical imports face tightening controls after the de minimis shift. What operators should expect in 2026.

• Target’s new AI-powered gift finder
Plus list scanning, Store Mode upgrades, and the retailer’s push to rebuild engagement.

As always, I take the side of sellers. My goal is clarity, education, and impact so operators can move faster and make better decisions.

If this episode saved you hours of research, hit subscribe and stay close. New episodes arrive every Tuesday for the operators building the future of eCommerce.

Sign up for the Selling on Giants newsletter to stay ahead of marketplace updates, AI trends, and seller insights every week.

Send us a text

This week on Selling on Giants – eCommerce News and Updates, we run through a busy cross-platform cycle that delivered something rare. Amazon gave sellers tools that actually help, Walmart doubled down on creator revenue, Etsy sharpened its holiday search game, Target leaned into AI, and Meta transformed Marketplace into a social discovery engine.

In this mixed-marketplace edition, I break down what changed, why it matters, and what smart operators should be doing right now.

In this episode we cover:

• Amazon’s new Seller Challenge tool
Your second chance at overturning bad enforcement decisions if you’re enrolled in Account Health Assurance. What it fixes, who qualifies, and how to use it strategically.

• FBA’s new “Why This ASIN?” insights
Amazon finally shows your speed advantage, conversion gaps, and the real upside of Prime eligibility.

• Profit Analytics inside Seller Central
A true profitability dashboard that replaces spreadsheets, guesswork, and expensive third-party tools.

• Jewelry category enforcement
Fine versus Fashion classification, pearl specs, metal stamps, and how to avoid suppression headaches.

• Walmart’s Creator Program upgrade
Bonuses, collabs, upgraded storefronts, and in-platform influencer partnership tools.

• Walmart’s Pro Seller holiday advantage
Why metrics matter and how to use Q4 data to climb tiers and strengthen Buy Box performance.

• Etsy’s Marketplace Insights for peak season
Real-time keyword demand, competition signals, and how to refresh listings while shoppers are active.

• Amazon DSP’s Ads Agent test
AI audience suggestions sound convenient, but precision matters. How to test it without tanking your funnel.

• Meta Marketplace gets social
Collections, collaborative buying, reactions, AI buyer coaching, and partner inventory from eBay and Poshmark.

• Global trade: digital goods stay duty-free
Meanwhile physical imports face tightening controls after the de minimis shift. What operators should expect in 2026.

• Target’s new AI-powered gift finder
Plus list scanning, Store Mode upgrades, and the retailer’s push to rebuild engagement.

As always, I take the side of sellers. My goal is clarity, education, and impact so operators can move faster and make better decisions.

If this episode saved you hours of research, hit subscribe and stay close. New episodes arrive every Tuesday for the operators building the future of eCommerce.

Sign up for the Selling on Giants newsletter to stay ahead of marketplace updates, AI trends, and seller insights every week.