Selling Your Work Without Selling Yourself: A Conversation with Hilary Sutton

Allison talks with Hilary Sutton — writer, speaker, and fractional CMO — about building a multi-hyphenate career, promoting your work without oversharing, and the small daily habits that support mental health. Hilary breaks down what a fractional CMO actually does, how creatives can audit their online presence, and why most artists under-communicate their value.

Topics:

• What a fractional CMO is

• Setting boundaries in personal branding

• Auditing your online presence

• Reframing self-promotion as problem-solving

• Micro-habits for mental health

• The everyday bravery of creative work

Guest Links:

Website: hilarysutton.com

Instagram: @hilary.sutton

Hilary Sutton is a writer, speaker, and fractional CMO who leads HSL Digital, a marketing and communications consultancy. She’s also the creator of Hustle & Grace, host of the Hustle & Grace podcast, and author of the Substack The Motherload, where she explores creativity, work-life balance, and modern entrepreneurship. Her writing has appeared in HuffPost, The Washington Post, and USA Today.

Keywords: personal branding, fractional CMO, marketing strategy, creative careers, digital presence, entrepreneurship, mental health, artists