Selling Medicare: TikTok, LinkedIn & Phone Sales: The Medicare Process That Actually Scales

Meet Brittany Garrison (Garrison Global Management)—a Medicare agent building her book 97% over the phone. In this episode, Brittany breaks down how she wrote 40 apps with a 9-day-old newborn, drove 600+ inbound leads in 6 months using TikTok + LinkedIn, and keeps clients coming back (87% retention) with simple, human touches.

What you’ll learn

• Telesales, start to finish: disclosures, scope, recorded calls, needs analysis, enrollments

• TikTok → appointments: daily posting challenge, 3–4x/week cadence, repeating winning content, hook → value → CTA

• Lead magnets that convert: her free Medicare guide + automated email drips

• LinkedIn newsletters (sleeper channel): “Medicare Made Simple” + “Financial Advisors’ Guide to Medicare”

• Multi-state licensing strategy for a phone-first model

• Retention that sticks: fridge magnet “Congrats, You’re Covered,” birthday/holiday mailers, check-ins

• Educate first: show MA vs. Medigap options so clients choose confidently
  
  

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Connect with Brittany

• TikTok: @GarrisonGlobalMgmt

• Email: [e-mail]

• Mentorship: She’s open to helping agents—reach out!
  
  

Support the show

• Subscribe for weekly Medicare sales tactics

• Comment: What’s one tactic you’ll “steal” and try this week?

• Share with a teammate who needs a telesales blueprint
  
  

Disclaimer: This content is for licensed insurance professionals and educational purposes only. Always follow CMS and carrier compliance guidelines.