Joel Goldberg is a veteran TV broadcaster for the Kansas City Royals, serving as the in-game reporter and anchor for every pre-game and post-game show. With over 30 years in television, Joel has covered everything from Super Bowls to World Series, interviewing icons like Will Ferrell and Wayne Gretzky—while also reporting on quirky moments like tick racing on a pool table.

He is the host of the podcast Rounding the Bases and the author of two books: Small Ball Big Results and Small Ball Big Dreams, where he shares stories of success through consistency, teamwork, and trust.

Beyond the broadcast booth, Joel runs a thriving speaking business, helping organizations build cultures grounded in trust and connection. His practical, story-driven approach to leadership has helped companies improve morale, strengthen teamwork, and foster authentic engagement.

A proud Emmy Award winner and storyteller at heart, Joel brings a unique blend of sports wisdom, business insight, and real-world perspective to every stage he steps on.

SHOW SUMMARY

In this episode of Selling from the Heart Podcast. Larry Levine and Darrell Amy are joined by Joel Goldberg, a seasoned TV broadcaster and author, who shares his insights on storytelling and building trust in both sport and sales. Joel recounts captivating stories from his career, highlighting the power of small consistent actions to achieve big results. The episode emphasizes the importance of genuine and effective storytelling in sales, providing practical advice for sales professionals to connect better with their audience.

KEY TAKEAWAYS

• Authenticity and trust are the foundation of successful sales and relationships.
• Everyone is in the people business and, in some way, a storyteller.
• Consistency, small daily actions (“small ball”), and attention to detail lead to big results.
• Know your audience and listen before telling your story.
• Effective storytelling is about making your message relevant and emotionally resonant.
• Building trust with your team and clients enables you to achieve more together.

QUOTES

• “We are all in the people business, and we are all storytellers.”
• “Authenticity sells.”
• “When people believe you have their best interests at heart before your own, it becomes a lot easier to sell.”
• “Small ball is the little things you do consistently that add up to big results.”
• “If you don’t know what your audience wants, it becomes a lot harder to sell.”
• “You have to earn trust—once you have it, you can do anything.”

Learn more about Joel Goldberg.

LinkedIn: https://www.linkedin.com/in/joelgoldbergkc/

Learn more about Darrell and Larry.

Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/

Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/

Website: https://www.sellingfromtheheart.net/

ADDITIONAL RESOURCES

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Greg Stephens is the President of Choice Consulting and a seasoned communication expert, executive coach, and corporate trainer. With over 25 years of experience across tech, healthcare, and sports, Greg specializes in the "human" side of business: leadership development, conflict resolution, and high-stakes communication.

A certified behavior analyst and Master Trainer in Crucial Conversations, Greg has empowered thousands of professionals to turn ordinary interactions into extraordinary results.

In this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Greg Stephens to explore how sales professionals and leaders can restore even the most challenging or “impossible” relationships. Greg shares powerful insights on authenticity, mindset, and communication—highlighting how self-limiting beliefs often stand in the way of trust and progress.

The conversation dives into practical strategies for setting clear agreements, defining mutual respect, and creating psychological safety in client and team relationships. Through real-world examples and role-playing, Greg demonstrates how intentional communication can transform conflict into collaboration and rebuild trust where it feels lost.

• Authenticity as a Foundation: Sustainable sales success is impossible without an authentic connection and a baseline of mutual respect.
• Mindset Over Circumstance: Most "impossible" relationships are actually limited by our own internal beliefs—change your narrative to change the outcome.
• Define Respect Early: Success lies in establishing clear agreements and understanding exactly what "respect" means to your client.
• The Information Gap: Open and honest communication about expectations is vital; without information, people create "worst-case" stories that lead to downward spirals.
• Radical Accountability: You cannot control another person, but you have 100% control over your attitude, your actions, and how you show up.

Everyone wants to buy, no one wants to be sold.

If I don’t have your best in mind, it’s going to come across as me trying to get something for myself.

People have to have psychological safety in the conversation—mutual purpose and mutual respect.

In the absence of information, we make it up and we make up the worst story we can.

Connect with Greg Stephens:

➡️Greg's LinkedIn: https://www.linkedin.com/in/gregstephens2/

Learn more about Darrell and Larry:

➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/

➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/

➡️Website: https://www.sellingfromtheheart.net

Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!

Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.

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