Selling Beyond Price: Building Trust and Value in Commercial Sales

What does it take to lead a sales team in a competitive, relationship-driven industry? In this episode of On the Surface, Seth Stevens and Jordan Janet sit down with Bryan Spach, Director of Sales at Reeves Construction Company, to explore the art of selling on values—not just price.

Tune in to hear:
✅ Bryan’s journey from hospitality and telecom to 15 years at Vulcan and now Reeves
✅ Why relationships and trust matter more than discounts
✅ How tools like CRMs and cultural alignment drive long-term success
✅ The real difference between sales and marketing—and why both matter

If you’ve ever wondered how to create customer loyalty in a commodity-based business, this conversation is packed with insights you won’t want to miss.

🎧 Listen now on Apple Podcasts, Spotify, or wherever you stream.
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