Sell By Being Human Podcast Por Alex Smith arte de portada

Sell By Being Human

Sell By Being Human

De: Alex Smith
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I believe that all people want to be heard, seen, and understood. But how do we get people to hear, see, and understand us effectively? Salespeople train themselves on techniques to do this but there are people doing it well without the word sales showing up anywhere in their job title or job description. This podcast is designed to help us hone our human skills, understand subtle similarities between non-sales people and salespeople, and show how we can learn from both groups the next time we need to create change and sell by being human. You will learn from people throughout all walks of life. Nurses, coaches, janitors, event planners, HR executives, and architects. Just to name a few. We'll contrast them with trained sales people to show similarities and differences. There's an art to human connection and sales. We all do it differently and we can all learn from our every day human interactions. Please contact me and let me know who you see in your life selling by being human! I want to shine a light on them. alex.smith@docebo.com @asmith202 https://www.linkedin.com/in/alexcsmith/Copyright 2026 Alex Smith Economía Exito Profesional Gestión Gestión y Liderazgo
Episodios
  • Selling Without Scripts, Pressure, or Manipulation

    Selling Without Scripts, Pressure, or Manipulation
    Mar 25 2026
    Did you know the idea of closing might be the single worst thing to ever happen to sales? In this episode of Sell by Being Human, host Alex Smith sits down with Steve Heroux, founder of The Sales Collective, author of The Sales Contrarian, and former #1 Cutco salesperson in the country, to dismantle everything you thought you knew about selling.Steve’s journey started exactly where you might expect. He was a quiet kid who didn’t speak for the first 17 years of his life, needed to buy $1,600 worth of textbooks, and took the only job that would hire him, selling knives door to door. What happened next defied every sales script, every closing technique, and every “proven methodology” his training threw at him.With raw honesty and zero filter, think Larry David in the sales world, Steve explains why the desperate need to be liked is killing your deals, why assessments matter more than tactics, and how he went from ripping up his training script on his first demo to becoming the national sales leader, all by treating people like humans.You’ll also hear about his Million Veteran Mission, why Bob Ross is a better sales teacher than any guru, and the one mindset shift that separates the top 14% of performers from everyone else.If you’ve ever felt icky about sales, struggled with pricing conversations, or wondered why the “proven techniques” don’t feel right, this conversation is your permission slip to do it differently.Key TakeawaysWhy “closing” is unnecessary when selling is done wellHow detachment from outcomes improves trust and resultsThe real reason most sales scripts failWhy the need to be liked is one of the biggest sales blockersHow authenticity outperforms pressure and persuasionWhy sales training without self-awareness doesn’t workThe difference between selling hope and creating changeWhy mastery in sales is a long-term practice, not a quick fixIn This Episode:[00:00] Why “closing” is the worst thing in sales[00:46] Meet Steve Heroux[02:46] What "Sell by Being Human" means to Steve[04:53] Steve’s view of success in sales then vs now[08:11] The first demo that changed everything [09:28] Why Steve ripped up the script and never looked back[11:45] Simple themes: Authenticity, detachment, and loving what you sell[13:22] Shohei Ohtani and the power of process over outcomes[15:22] Teachers who shaped Steve's approach[16:09] What Bob Ross teaches us about sales[18:54] Sales Collective Today[19:34] Always Be Connecting: The new ABCs[20:14] Why frameworks fail without mindset[21:08] Discovering Sales DNA and the will to sell[23:06] The will to sell and the need to be liked[27:35] Fear of Failure Is Really Fear of Judgment (Daniel Pink Story)[30:33] The "hope dealers" and why quick fixes don't work[33:56] Why Steve doesn't prospect (and what he does instead)[34:57] The Million Veteran Mission[37:29] Legacy, impact, and what really matters[39:08] Why human-centered sales training is rare[43:17] Steve's Larry David moments[45:05] Where to find SteveNotable Quotes[00:00] “The single worst thing to ever happen to humanity is closing.” — Steve[03:08] “ There's a reason, right, that salespeople are hated. There's a reason that salespeople don't even want to call themselves what their vocation is.”— Steve[04:01] ”The three least trusted professions on the planet: Salesperson, Politician, Attorney.— Steve[07:39] ”Success to me was like someone actually another human talking to me.”— Steve[09:06] “If you do a good job, people will ask you what the next step is.” — Steve[12:23] “You have to detach from outcomes or you’ll never be satisfied.” — Steve[16:05] “ It's not what you teach, it's how you teach.” — Steve[17:52] “There are no bad students, only bad teachers.” — Steve[23:16] “The need to be liked will destroy your ability to sell.” — Steve[27:10] ” The second you stop giving a crap what strangers think about you, that's when you'll start to live.”— SteveOur GuestSteve Heroux is the founder of The Sales Collective, author of The Sales Contrarian, and a sales leader who spent 14 years at Aflac after starting his career as the #1 Cutco salesperson in the country. He's on a mission to elevate the sales profession through authenticity, human connection, and evidence-based assessment. His Million Veteran Mission aims to train one million veterans in sales for free.Resources and LinksSell by Being HumanLinkSteve HerouxThe Sales CollectiveLinkedInMillion Veteran MissionBook: The Sales ContrarianAlex SmithWebsiteLinkedIn
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    42 m
  • The Psychology Behind Heart-Led Sales

    The Psychology Behind Heart-Led Sales
    Mar 11 2026

    What if I told you you’re struggling in sales because you’ve been approaching it the wrong way? In this episode of the Sell by Being Human podcast, Alex Smith sits down with sales coach and entrepreneur Natasha Hemmingway to flip the script on everything you think you know about selling. Her message is simple but powerful. Sales is serving. And hustle? It might actually be pushing your dream clients away.

    Natasha shares how growing up with a servant leader mom shaped her philosophy of heart over hustle, and why mindset, not strategy, is usually what holds entrepreneurs back. They unpack fear of rejection, fear of pricing too high, burnout, and the sneaky subconscious patterns that sabotage growth.

    You’ll also hear her practical fear-to-faith framework, why most entrepreneurs are undercharging, and how being crystal clear in conversations builds trust fast.

    If you want to grow your business without feeling pushy, awkward, or salesy, this conversation will change how you show up and how you close.

    Key Takeaways

    1. Why hustle energy can secretly sabotage your sales
    2. The “Fear to Faith” cycle that breaks limiting beliefs
    3. How your subconscious affects pricing, confidence, and closing
    4. Why most entrepreneurs are undercharging
    5. The truth about “not all money being good money”
    6. How to qualify clients with clarity and integrity
    7. Why connection always beats persuasion

    In This Episode:

    1. [00:00] Introduction & guest welcome
    2. [01:04] Personal connection & authenticity in sales
    3. [03:17] Natasha’s take on Sell by Being Human
    4. [05:06] Mindset and self-relationship in sales
    5. [06:14] Role models: Servant leadership & early influences
    6. [09:14] Sales beyond traditional roles
    7. [11:01] Defining hustle (and why it backfires)
    8. [13:31] Balancing hustle and heart: Client challenges
    9. [14:35] Strategy vs. mindset in sales success
    10. [18:38] Practicing what you preach: Natasha’s own journey
    11. [19:41] Faith, surrender, and decision-making
    12. [21:13] Qualifying clients & setting boundaries
    13. [22:03] Authenticity and invitation in sales calls
    14. [26:13] Sales as a universal skill
    15. [27:12] Sales in family & daily life
    16. [29:43] Mindset, fear, and the subconscious
    17. [30:20] Breaking through fear: The fear-to-faith cycle
    18. [36:13] Pricing, value, and worth in sales
    19. [38:06] What makes Natasha... Natasha
    20. [40:10] Family support & self-care
    21. [42:02] Where to find Natasha
    22. [42:19] Closing & gratitude

    Notable Quotes

    1. [01:49] "At the end of the day, we aren't what we do; we are who we are" — Natasha
    2. [03:24] “Selling with heart, not hustle, is selling by being human." — Natasha
    3. [03:48] "I always say sales equals serving; you are serving a person." — Natasha
    4. [12:01] "Hustle can lead to burnout, and hustle can actually push people away from you." — Natasha
    5. [34:12] "If you don’t ask, you don’t know, and if somebody says no, what do you lose? Nothing." — Natasha
    6. [36:36] "General rule of thumb for most entrepreneurs: you are not charging enough. Period." — Natasha
    7. [39:09] “No matter the time or day, I’m always going to be there; I show up for people.” — Natasha

    Our Guest

    Natasha Hemmingway is a sales coach, consultant, and pricing profitability expert helping entrepreneurs and corporate sales teams grow revenue without sacrificing authenticity. Her philosophy Heart, Not Hustle empowers professionals to sell with integrity, confidence, and sustainable strategy.
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    44 m
  • Connecting with Impact - Amos Balongo, Keyote Speaker, Author

    Connecting with Impact - Amos Balongo, Keyote Speaker, Author
    Feb 18 2026

    Summary:

    Today I bring on executive communications coach Amos Balongo, who shares insights on the importance of human connection in sales. I'm always interested when people come from completely different cultures to sell themselves and what they do. They are corced to learn how to see people as individuals and Amos will share how to do that in your own life. It seems unlikely that a boy from Africa that knew no English could go on to being a successful keynote speaker and executive consultant but Amos will explain how he used sales and human connection to do it.

    Amos discusses his journey from Africa to becoming a keynote speaker, emphasizing the need for authenticity, understanding audience needs, and the power of storytelling.He highlights the significance of personal growth, the impact of philanthropy, and the necessity of building trust with clients. The conversation concludes with a rethinking of sales as a service rather than a transaction, encouraging listeners to focus on improving others' lives.

    Key Moments:

    02:13 The Essence of Selling by Being Human

    06:00 Amos's Journey: From Africa to Keynote Speaker

    11:50 Understanding People: The Key to Connection

    17:50 The Art of Speaking: Motivating and Inspiring Audiences

    23:48 Storytelling as a Tool for Connection

    29:44 Finding the Right Fit: Coaching and Client Relationships

    35:19 Disruption and Growth: Personal Development Insights

    38:29 Final Thoughts on Sales and Human Connection

    Connect with Amos

    1. LinkedIN

    Connect with Us!

    1. LinkedIN:
    2. Website:

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    43 m
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