In Episode 2 of Self Storage Canada, Vince Kirton is our special guest, and he shares about the value of Creating a Postive Company Culture so that Employees Can Thrive! As Vice President of Operations, Vince not only shares why it is important, but he also shares HOW to create this culture and implement it in operations.

This episode is excellent for ANY COMPANY or business - not just self storage!

Summary

In this episode, Vince Kirton shares his extensive experience in the self-storage industry and the importance of building a strong company culture at Bluebird Storage. He emphasizes the need for community engagement, employee empowerment, and a focus on trust rather than fear in leadership. The conversation also highlights the significance of nightly reports for transparency and communication, as well as innovative hiring practices that prioritize employee well-being from day one. Overall, the discussion showcases how a caring and supportive environment can lead to business success and employee satisfaction.

Chapters

00:00 Introduction to Vince Kirton's Journey

02:47 The Bluebird Culture and Its Vision

05:58 Community Engagement and Team Empowerment

08:52 The Importance of Nightly Reports

11:56 Building Trust and Avoiding Fear in Leadership

15:02 Hiring Practices and Employee Benefits

18:04 The Role of Team Dynamics in Success

20:52 Challenges in the Industry and Retaining Staff

24:09 Conclusion and Future Outlook

www.bluebirdstorage.ca

In this 1st episode of Self Storage Canada, hosts Jason Koonin and Denee Burns will be explaining the WHY behind this podcast and what listeners can expect!

Hosts Jason Koonin, CEO, Bluebird Self Storage and Denee Burns, Chief of Staff, Bluebird Self Storage are going to be talking about Canadian Self Storage industry news, differences between the U.S. economy and Canadian economy and how that impacts our industry, along with rental activity trends, properties for sale, property transactions, and we'll report out on what is happening with investors and investments!

We'll also be hosting guests from various sectors of self storage to add perspective and depth of knowledge - keeping it fresh, authentic, and real!

Hosts Jason Koonin & Denee Burns talk about the month of June starting out tepid, but noticing the rental market heating up as June progresses and now it's HOT, HOT, HOT! In this conversation hosts, Jason Koonin & Denee Burns, discuss the current state of the self-storage market in Canada, highlighting significant growth, recent major transactions, and the impact of these developments on Bluebird Self Storage. They explore the importance of customer experience, staff engagement, and innovative marketing strategies, while also addressing the competitive landscape and pricing strategies in the industry. The conversation concludes with an optimistic outlook for the future of self-storage in Canada, emphasizing community partnerships and brand awareness. They also talk about the latest large self storage acquisitions in Canada which reveal some tells about where self storage is headed and Denee shares about her whirlwind trip through Western Canada - Alberta and British Columbia and what she observed! It might surprise you!

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We'd love to hear your comments and what topics you'd like us to talk about in the future! So please post your comments in the comments section or email us at info@bluebirdstorage.ca.

Check out our website at www.bluebirdstorage.ca

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Connect with us on LinkedIN at: https://www.linkedin.com/company/bluebird-storage https://www.linkedin.com/in/deneenelsonburns https://www.linkedin.com/in/jasonkoonin/

Takeaways: - The rental season in Canada is experiencing significant growth. - Major transactions, like the QuadReal Property Group - Maple Leaf transaction signals a bullish market and large capital players entering the self storage space. - There is a strong demand for self-storage due to population growth. Bluebird is focusing on enhancing customer experience and staff engagement. - Community partnerships are vital for brand recognition and growth. - The competition is primarily based on pricing strategies, which can be detrimental. - Bluebird's transparent pricing model sets it apart from competitors. 2025 is expected to be a strong year for rental activity in Canada. Innovative marketing strategies are being implemented to engage local communities. - The self-storage market in Canada is evolving with new investment opportunities.

Chapters

00:00 Summer Kickoff and Market Update

04:11 Impact of Major Transactions on the Industry

07:51 Growth and Development in Canada

12:47 Customer Experience and Staff Engagement

17:48 Grand Openings and Community Partnerships

20:01 Market Competition and Pricing Strategies

25:54 Rental Activity and Future Outlook

28:21 Innovative Marketing Strategies

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