Self-Service Strategies for Industrial Marketers with Amy McCord

In the latest episode of the Industrial Marketing Leaders Podcast, Jeff Long sits down with Amy McCord, Marketing Manager at STOBER Drives, to explore the critical role of self-service options in modern B2B marketing. 🎙️ Amy shares helpful insights on how manufacturers can elevate the customer experience by implementing effective self-service tools like configurators, different types of effective videos, and content-rich websites.