Seenaya

Saman and Maha are the mother-daughter duo behind Seenaya, a skincare brand born from a deep love of their Pakistani heritage and a desire to share its generational beauty rituals with the world. Inspired by family’s remedies and the natural ingredients they grew up with, they created Seenaya to preserve and celebrate the power of ancestral skincare—blending traditions with modern science. With each product, they’re not just offering results-driven skincare—they’re building a bridge between generations and creating a global community rooted in authenticity, culture, and nature.

Inside the Episode:

• How Seenaya grew from family rituals into a purpose-driven brand honoring Pakistani beauty traditions

• The intentional blend of heritage ingredients and modern formulation strategy that sets Seenaya apart

• Advice for founders building a brand rooted in cultural storytelling and international markets

This podcast episode was made possible by Hummingbirds

Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.