Join Leighann Lovely on this episode of the Love Your Sales Podcast as she hosts Ari Milner, a technology and cybersecurity expert with over 15 years of experience. Ari shares insights on how small and medium-sized businesses can protect their digital assets and secure their systems in an ever-evolving cyber landscape. They discuss the critical importance of cybersecurity, practical solutions for IT management, and the intricacies of dealing with modern cyber threats. With real-life anecdotes and expert advice, this episode is a must-listen for entrepreneurs aiming to safeguard their business from digital threats. Tune in now to learn how to build a robust IT infrastructure and ensure your business's security and continuity. Contact Ari Email - ari@planitinnovate.com LinkedIn - https://www.linkedin.com/in/arimilner/ Website - planitinnovate.com Special Thank you to our Sponsors – Genhead – www.genhead.com and Accelerategrowth45 – www.accelerategrowth45.com Robb Conlon – Intro and outro – Westport Studio - https://www.westportstudiosllc.com/ Ready to grow your business? Schedule a call with us today - https://api.leadconnectorhq.com/widget/bookings/discoverysalesleighann Leighann Lovely: Welcome to another episode of Love Your Sales. I am thrilled today. I am joined by Ari Milner. , a small business technology and cyber security expert with over 15 years of experience. As the founder of Planned IT, he helps business secure and streamline their IT web. And compliance needs all while working entirely remotely from Mexico city. Ari is also the president of the center of natural medicine in Portland, a [00:02:00] clinic founded by his father in 1991. Now managing the clinic with his brother as their father battles Parkinson's. Ari is deeply committed to helping small businesses, whether through technology or healthcare operate efficiently and securely. Please join me in welcoming Ari. I am really excited to have this conversation with you. You and I talked previously, obviously, and, um, yeah, I'm just, I'm really thrilled to have you join me. Ari Milner: Yeah, thanks so much for having me on. Leighann Lovely: So why don't you tell us a little bit more, You know, what I absolutely love is starting your own business. There are so many nuances as an entrepreneur that we do not think about in the beginning. You know, we're like, okay, I've got my laptop. I'm armed with, you know, this product I'm armed with this widget. I'm going to go out and people are just going to show up and buy my stuff. [00:03:00] There are so many layers that as you all of the sudden become a real. company, a real boy, as I like to say, or a real girl, , that we don't think about. And one of those is security. Ari Milner: Yeah, security, I. T. Totally. This is before plan. I.T. I had a computer repair shop in in Portland, , where I'm from. And that's where I got into doing the business. I. T. managed services and, uh, started supporting businesses there. Um, going on site and, , setting up networks, securing networks, , and the landscape has changed so much in the last, uh, 9 years of doing plan I. that the cyber security needs have gotten. , way more complex, and there's just so much that [00:04:00] you really can't do on your own as a small business anymore. Like, it used to be that you could just go by, like, the Norton or McAfee and you'd be fine. Right? But those days are long gone now and like, 1 example is. In gosh, it was, I think about 2018, 2019, we rolled out a Sentinel one as a security service option for our clients. And it's a, it's a service that is incredible with how it's actually using AI to Combat cyber threats, and that that's probably the first product in our stack that really had AI as an important component of it. Leighann Lovely: Interesting. And you're right. The landscape has drastically changed. I remember I was actually talking to my husband and I and we were watching a show from the 90s and there was this, you know, like. Big [00:05:00] huge computer sitting in like the family, you know room of the of the show the house that we were watching and it's like this Gigantic computer. I'm like you remember that do you remember when you had? That huge computer the dial up you weren't worried about somebody Hacking in and stealing your information, you know the games that I would run home from school I'm like, I'm gonna play a computer game and it was the little the little line that got bigger as it ate The dot on the screen, you weren't, yeah, the snake, is that what it's called? The snake game, you know, it was a DOS prompt in order to get into it. I don't know if, you know, my daughter's not even going to know what DOS prompt means and I, you know, I'd call my mom up and be like, okay, I'm going to, I'm going to play this game. I can't remember what's the DOS prompt to play this game. And then I'd have to hang up with her and try it because now I have to use the phone line to dial into ...