Secret Franchising Profits For Investors

Jon Ostenson is here today to share secret franchising profits for investors in 2026! Jon tells about his journey from corporate consulting into franchising and explains why non-food franchises can be a compelling, tax-advantaged path to business ownership, offering proven models, franchisor support, and built-in peer networks that often outperform startups or buying existing businesses. He compares franchising with starting or acquiring businesses, highlighted the appeal of "non-sexy" but durable industries resistant to trends and disruption. Jon also talks semi-passive ownership models, scaling through multi-territory ownership or acquisitions, and more that make franchising an attractive option for professionals seeking diversification, cash flow, and long-term growth.

We discuss...

• Jon Ostenson describes his transition from corporate roles at into franchising, ultimately building a consulting business that helps investors identify and enter non-food franchise opportunities nationwide.
• Franchising is a tax-advantaged alternative investment that can complement traditional assets like stocks and real estate within a diversified portfolio.
• Jon argued that boring, essential service businesses often outperform because they are less vulnerable to consumer fads, Amazon disruption, or near-term AI displacement.
• The concept of semi-passive or executive-model franchising was explained, where owners hire managers to run day-to-day operations while remaining hands-off with proper oversight.
• Success in semi-passive ownership was tied to having both a strong operator in place and a capable franchisor providing ongoing support and systems.
• Area developer and master franchise models were discussed as less common today, with most growth occurring through multi-unit franchise ownership.
• Jon identified people skills, sales experience, and humility to follow the system as the most consistent traits among top-performing franchisees.
• Franchise peer networks are a built-in mastermind that accelerates learning, best practices, and operational improvements across markets.
• Franchising is not passive income, but it can be made semi-absentee with the right structure and expectations.
• Franchising is a practical, scalable path to entrepreneurship for professionals seeking cash flow, control, and long-term wealth outside traditional investments.

Today's Panelists:

• Kirk Chisholm | Innovative Wealth
• Barbara Friedberg | Barbara Friedberg Personal Finance

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For more information, visit the show notes at https://moneytreepodcast.com/secret-franchising-profits-jon-ostenson-782