MoveTube is a new approach to bringing value, and quite frankly (no pun intended), one of the best referral partner strategies I've seen in a very long time. I'm joined this week by Frank Garay and Kevin Bilberry of MoveTube, and I'm being shown this new strategy for the very first time. So, yes, this is my attempt at a reaction video on YouTube that's all the rage. I'm giving MoveTube 5 out of 5 stars. It's all that and a bag of chips. I'm also going to let this one speak for itself. Just watch this video and reach out to these guys for a demo. I would add here that when I run across these new technologies, especially ones I can tie directly to a referral strategy that will work like crazy, I'm an early adopter even in this market. And I recommend you become one as well. This product was launched a week ago, and you have an opportunity to get in on the ground floor of something that I think is really big. You be the judge for yourself. Get more information about this amazing strategy - https://studio.movetube.com/loan-officers Enjoy! ------------------------------------------------ You're not alone! Join the Loan Officer Marketing Club today, and let's beat this market together - Learn more at ⁠https://www.skool.com/lomc/about THANK YOU, FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

There are three AI platforms that every mortgage marketer should know if you're interested in taking your game to the next level. I use these three AI platforms almost every day. In this quick overview (it's not actually that quick!), we look at ChatGPT, Google's Bar, and Anthropic's Claude.ai. I share use cases and examples for each platform. You can access the Mortgage Marketing AI Prompt Playbook here: https://drive.google.com/drive/folders/1nV09LQgbHRlJaJTwaKg4kG7BXTsyKnZZ?usp=sharing This playbook contains prompts and exercises for all the examples I cover in the presentation. If you're interested in leveraging AI in your mortgage marketing strategy, consider joining us weekly for a 2-hour mastermind call that we call the Loan Officer Marketing Club. You can get more information below. ------------------------------------------------ Join the Loan Officer Marketing Club today, and let's beat this market together - Learn more at ⁠https://www.skool.com/lomc/about THANK YOU, FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

Collaboration and Community got me through the challenging market in 2008, which is exactly what I prescribe for mortgage and real estate professionals in today's market.

To this day, I have several very deep and valuable relationships from those days, sitting in circles with other mortgage and real estate professionals, talking about what's working, what's not, and what we should be focusing on in the future.

I realized the other day that I spend more than 10 hours a week collaborating, brainstorming, sharing, and caring about how this market impacts those around me. These conversations are with folks both in and out of the industry. The conversations are both about personal and professional topics.

Last week, we launched a weekly mastermind group called the Loan Officer Marketing Club. The clubhouse (where we meet) is on both Zoom and Skool (online community).

We meet every week, on Wednesdays at 3pm EST for two hours. We share success stories, ideas, a lot of AI talk, and support each other by sharing and giving feedback on things you are working on in your business today.

All of our mastermind calls are recorded and summarized if you cannot attend live, so you can jump to just the spot you're interested in if you would like. These calls have been a blast, and I hope you consider joining us!

⁠https://www.skool.com/lomc/about

THANK YOU, FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

Claude.ai chatbots for loan officers will be essential to your daily mortgage business once you discover how much time it can save you! In this video, I do a quick review of the previous Claude.ai, which used my DISC profile and Marketing DNA test results to craft lead generation ideas and, most importantly, management and motivational ideas for loan officers dragged down by this complicated market. I am demonstrating how to add attachments to Claude.ai to create content from PDFs, and maybe most exciting, I created a prompt to turn this powerful AI tool into an Underwriter Bot to answer questions about VA underwriting guidelines. Resources I reference in this Video: DISC & Marketing DNA Episode: https://youtu.be/P5Jvv_v6kb0 https://www.perrymarshall.com/marketing/dna/ https://Claude.ai https://MortgageCurrentcy.com ------------------------------------------------ You're not alone! Join the Loan Officer Marketing Club today and beat this market together - Learn more - https://www.skool.com/lomc/about THANK YOU, FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

AI-Assisted Mortgage Marketing will give an advantage to modern mortgage marketers over loan originators who do not embrace AI's power in their business. In this video, I interview Chris Johnstone of Connection, Incorporated. Chris is a very early adopter of the Go High Level CRM platform and has one of the most brilliant marketing brains in the mortgage industry. We talk about the two things his company is doing to help mortgage loan originators generate business in a tough market cycle. He encourages all loan officers to focus on database management/marketing and optimizing their Google presence with Google My Business and Reviews. I highly recommend you contact Chris's team to learn more about their appointment-setting service and AI-assisted SEO strategies. You can learn more and schedule a free consultation here - https://aiseo.connectionincorporated.com/ ------------------------------------------------ Learn how to become Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - https://www.MLO.Expert THANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

Content Creation for Mortgage Transactions takes on many forms. In this episode, I am joined by Rebecca Foote, a mortgage loan officer who really "gets it" regarding content creation! Rebecca, driven by her faith and passion for education, thrives in a tough market by lifting those around her and sharing her experience and expertise. I've been following Rebecca's journey for only a short time, and I am beyond impressed with her vision, passion, and ability to consistently execute her content creation. But she doesn't do it alone....watch the whole interview so you don't pick up on one of the best nuggets I've heard in a long time! ------------------------------------------------ Learn how to become a Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - https://www.MLO.Expert THANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

Mortgage marketing with ChatGPT is the topic today. You must "train" ChatGPT every time you start a new chat. Today, I will show you three ways to train ChatGPT how to create mortgage marketing content. Once ChatGPT is trained on a particular topic, you can ask it to produce various content and marketing pieces. The quality of the content will depend on how well you train it upfront. The three ways to train ChatGPT include: - Tell it what you know about the topic - Ask it what it knows about the topic - Feed it what you want it to know about the topic The more information you train ChatGPT on, the more variety of content and marketing angles you can create from this "knowledge base." Have questions or comments about this episode? Let me know in the comments section, and subscribe to the channel for more great AI-assisted marketing ideas. ----------------------------------------------- Learn how to become Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - https://www.MLO.Expert THANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

Financial education is the most important thing we can focus on as mortgage professionals in today's market. Millennials and even Gen Z homebuyers will make up most real estate transactions for at least the next few years. Brian Vieaux, President of Finlocker, joins me in this video to demonstrate how to use modern marketing tools to engage with early-entry, tech-savvy first-time homebuyers. If you're a mortgage branch, Finlocker can be white-labeled, giving you your very own branded financial fitness tool that will give you a significant advantage over any brands not using these tools. Individuals, there's an option for you too! If you have questions about implementing this powerful homebuyer acquisition and nurture strategy in your business, contact ethan.vieaux@finlocker.com Let him know you heard about Finlocker from the podcast! ------------------------------------------------ Learn how to become Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - https://www.MLO.Expert THANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/