Behind The Scenes Of The Snow League

The Snow League is one of the most successful new athlete-led sports leagues in this new wave, and we're joined by The Snow League's Head of Broadcast Production, Scott Bradfield, and Vice President of Marketing, Tom Dunmore, to learn about everything that goes into making a global sports league like this happen.

Show Notes:

The Snow League: https://thesnowleague.com/

Snow League IG: https://www.instagram.com/thesnowleague/

Scotty Bradfield: https://www.linkedin.com/in/scott-bradfield-a244581a/

Red Bull Project X: https://www.youtube.com/watch?v=e1Zoh2JC_XA

Tom Dunmore: https://www.linkedin.com/in/tdunmore/

Momentum - Social Series: https://www.youtube.com/watch?v=uzpW7nAG2I4

Eileen Gu: https://www.instagram.com/eileengu/

BPC - Brand, Product, Content:

Intake Breathing Strips: https://amzn.to/3LEOfzz

Baller League: https://ballerleague.uk/

ManyChat: https://www.manychat.com

Run Through A Wall: https://runthroughawall.com/

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

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It's been a while since we've been in the same place, and over the past 130+ podcasts, we've only recorded one other podcast in person. Now that our schedules are slowing down, we were able to catch up and talk about what we got right in 2025, what we want to do differently, and what's in store for the year ahead.

Show Notes:

Marin Bikes: https://www.marinbikes.com/

Outdoor Media Summit: https://outdoormediasummit.com/

Super Rider: https://www.superrider.tv

Freetrail: https://www.freetrail.com

BPC - Brand, Product, Content:

Osprey x Houdini: https://www.osprey.com/featured/houdini/

Netflix into podcasts: https://www.bloomberg.com/news/newsletters/2025-11-09/netflix-is-getting-serious-about-video-podcasts

Hard MTB League: https://www.hardmtbleague.com/

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

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Amanda Carey and her team at NICA are opening a giant door for the next generation of mountain bikers in the USA (and beyond). The National Interscholastic Cycling Association is a network of mountain biking clubs with proper coaching, training, trail building, racing, and plenty more. While NICA is leading the way in the sport of youth cycling, the fundamentals Amanda shares in this conversation could be applied to any sport discipline that is looking to develop the next generation of participants (and future world champions).

Show Notes:

NICA: https://nationalmtb.org/

Amanda Carey: https://www.linkedin.com/in/amanda-carey-1327361a5/

Matt Fritzinger: https://mmbhof.org/mountain-bike-hall-of-fame/2016/matt-fritzinger/

GRiT: https://nationalmtb.org/grit

NICA Coaching: https://nationalmtb.org/coaching-with-nica

Changing The Game (Podcast): https://open.spotify.com/show/6dqPATHc7nllj8UXoboWo4

NICA Australia: https://nicaausmtb.org.au/

BPC - Brand, Product, Content

Goodr: https://goodr.com/

Smith Sliders: https://www.smithoptics.com/en-us/products/sliders

The Road To Character (Book): https://amzn.to/43Ly0GW

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia