The Evolution of Brands, Athletes and Creators

If there's one thing for certain, it's that nothing ever stays the same - doubly so if you're a brand in the outdoor space or an athlete or creator. Over the past year, we've had so many discussions about what's working, the right way to approach it, and how it has evolved.

Jonathan Levitt: https://www.linkedin.com/in/jlevitt815/

Small Shows Hit Different: https://substack.com/@longrunlabs/p-190439642

Hollow Socks: https://hollowsocks.com/

Hollow Socks on Second Nature: https://youtu.be/qri10TgoOMM

Jonathan's Previous SN episode: https://youtu.be/fYEjPke9Btg

Brand Partnership 101 Article: https://substack.com/home/post/p-170877180

Substack Podcasts: https://on.substack.com/p/introducing-the-substack-recording

Colleen Quigley: https://www.instagram.com/steeple_squigs/

Kitworks: https://alnk.to/hsyF2FO

Claude: https://claude.ai/

Eternal: https://www.eternal.co

Alex Mather on Second Nature

The Huddle: https://findmyhuddle.com/

Second Nature Slack: https://www.launchpass.com/second-nature

BPC - Brand, Product, Content:

Raziq Rauf "This Is Running" (Book): https://amzn.to/3PteKKk

Seth LaRue Trail Waves: https://trailwaves.substack.com/

Wahoo Kickr: https://amzn.to/4bAgDgY

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

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Recently, two long-standing outdoor industry businesses, Alpenglow Expeditions and Thomson Bike Tours, were acquired by Milky Way Park. But while acquisitions are nothing new to the outdoor industry, the way it came together (and continues to develop) is worth a closer look. On this episode, iconic athlete and Alpenglow founder Adrian Ballinger joins Milky Way Park's founder Matthew Lloyd-Thomas to share the story.

Show Notes:

Adrian Ballinger: https://www.instagram.com/adrianballinger/

Alpenglow Expeditions: https://alpenglowexpeditions.com/

Matthew Lloyd-Thomas: https://www.linkedin.com/in/matthew-lloyd-thomas-541a9614/

Milky Way Park: https://www.milkywaypark.com/

Chernin Group: https://tcg.co/

Unrivaled Sports: https://www.unrivaledsports.com/

Emily Harrington: https://www.instagram.com/emilyaharrington/

Thomson Bike Tours: https://www.thomsonbiketours.com/

Aiden Charles (Coach): https://www.charlescoaching.com/coaches/

The Duffel Shuffle Podcast: https://www.duffelshufflepodcast.com/

DangerStik: https://www.youtube.com/@DangerStikTV

Mt Everest Ski Project: https://www.youtube.com/watch?v=cjZvFY6__qw

Centium AI: https://www.centium.ai/

BPC - Brand, Product, Content

Luft Bike Shop: https://luftlosangeles.com/

Zipp 404 Wheels: https://www.sram.com/en/zipp/models/wh-404-ftld-b1

Keith McNally "I Regret Everything" (Book): https://amzn.to/40BXhBO

Derek Thompson - Fatherhood: https://www.derekthompson.org/p/three-reasons-to-be-a-parent

Lenz Heated Socks: https://lenzproducts.com/

Broken Arrow Skyrace: https://www.brokenarrowskyrace.com/

Tangle Podcast: https://podcasts.apple.com/gb/podcast/tangle/id1538788132

Freehub Magazine: https://freehub.com/

John Mackey on David Senra: https://www.youtube.com/watch?v=U8zqsiePKsg

Jason Fried on David Senra: https://www.youtube.com/watch?v=BdDCtMA1gSw

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

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The Future Of Investing In The Outdoor Industry

Mel Strong made a meaningful impression during her first appearance on the podcast, and we've got her back on the podcast again to demystify how brands can raise capital, how to speak to boards and VCs, and to answer the all-important question...should we have our own venture fund?

Show Notes:

Mel Strong: https://www.linkedin.com/in/melanie-strong/

Mel's First Second Nature Episode: https://www.youtube.com/watch?v=q2V0nDHyQRw

Next Ventures: https://www.nextventures.com/

TRE: https://www.therunningevent.com/

Nike ACG: http://nikeacg.com/

Oura: https://ouraring.com/

Trial Library: https://www.triallibrary.com/

Eternal: https://eternal.co/

Trucks (VC): https://www.trucks.vc/

Next Ventures Substack: https://nextventures.substack.com/

Felix Kim: https://www.linkedin.com/in/felixkim93/

Ramble Campgrounds: https://ramble.camp/

BPC - Brand, Product, Content:

Ramble Campground: https://ramble.camp/

Path Projects - Basis Tee: https://pathprojects.com/products/basis-tee

The Courage To Be Disliked (Book): https://amzn.to/471R716

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

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