In this episode, Zack Peggins joins me from Seattle, Washington. Following his graduation from the University of Washington in 2015, he started working for Tagboard, but after being laid off, his life would take an unlikely turn as he was hired into a project that aimed to bring professional hockey to Seattle and bring back the Sonics. As of 2021, he manages the social media accounts for the NHL's Seattle Kraken franchise and has already generated them nearly a million followers on all platforms. This is definitely one to tune into, with many valuable insights and tips shared!

00:00 - Intro
00:55 - What Zack enjoys about Yakima,  his hometown, and the 509/eastern Washington area
01:55 - What Zack was involved with growing up, his experience at Riverside Christian School, and what he dreamed of doing at that time
03:03 - How Zack's family has helped him in his career and supported him throughout his life
04:05 - His initial draw to UW, his college experience, and what he studied
06:44 - How he started working for Tagboard immediately after college, a little bit about what Tagboard does, what he learned from working there, and how he ended up getting laid off
09:42 - What Zack's five-month "funemployment" period taught him and how building a strong network throughout college brought him an amazing opportunity
13:21 - How his original position as a community outreach person going to door-to-door to generate funding for bringing professional to Seattle evolved into him becoming a social media manager when the NHL team became official
15:14 - The complexities of representing a professional brand/company via social media
18:50 - The most stressful and the coolest parts of Zack's position
21:26 - Three pointers he would give to someone working with a brand or corporation to help them up their social media game and engage their consumers
22:46 - How Zack would describe the Kraken's "voice" as a brand
23:59 - What Zack believes the Kraken does really well to engage so many people via social media in such a short time period
25:35 - Some of the sports teams that kill it on social media from Zack's perspective, and even outside of sports
28:30 - The work Zack is most proud of as a part of the Seattle Kraken organization
30:38 - Zack's favorite players on the Kraken
31:52 - Zack's personal reaction and the Kraken organization's reaction to Shane Wright, arguably the highest touted prospect in this year's NHL Entry Draft
33:56 - How Zack went from a casual hockey fan to working in the NHL, and what he's learned from the sport
35:38 - Where you can follow and support Zack Peggins/Seattle Kraken
36:18 - What makes Zack Peggins/Seattle Kraken cutting edge

How to Follow Zack Peggins:
Instagram: @zapeggins
Twitter: @zpeggins
Email: zack@nhlseattle.com

How to Follow Seattle Kraken:
Instagram: @seattlekraken
Twitter: @seattlekraken
TikTok: @seattlekraken

How to Follow Cutting Edge:
Instagram: @cuttingedgeig
Available on Spotify, Apple Podcasts, and Amazon Music!

How to Follow Landon Sturdevant:
Instagram: @landon_sturdevant
Email: ltsturdevant@yahoo,com

Thanks Again For Listening, I'll See You On The Next One!