Season Finale: Joe Fairless on Scaling Smart, Listening to Investors, and Resilience

In the season finale, Ashcroft Capital founder and “Best Ever” host Joe Fairless shares the real story behind his leap from four single-family rentals to large-scale apartments—including a painful first deal, what he fixed afterward, and why partnering for complementary skills changed everything. We unpack how to pace risk (don’t skip stages), the one question he uses to start investor calls, and how to build long-term relationships that endure rate shocks, capital calls, and market setbacks. Joe also drops a mindset gem—“nothing has meaning until you decide to give it meaning”—plus a lightning round on daily habits (yes, wheatgrass), favorite book, and how he recharges. If you’re raising capital, operating through turbulence, or planning your next move in multifamily, this one’s a masterclass in humility, systems, and listening.