Season 6, Episode 48: Why the B.C. Clark jingle will live forever

Oklahoma is now heading full throttle into the holiday season, and for many in the state that means it's time for the famous holiday jingle from B.C. Clark Jewelers to ring on the radio, TV, and just about everywhere else—including endlessly inside our own heads. Many are familiar with the song, which became a quick hit for the iconic Oklahoma City family jeweler when it debuted in the 1950s. But why, exactly, did this particular jingle go down in history? Where did it succeed where others did not? Is there something going on musically that has helped etch it into the Oklahoma holiday canon? On this week's show we're joined by Mitchell Clark, president of B.C. Clark Jewelers and great-grandson of B.C. Clark himself, and Patrick Conlon, associate director of the Academy of Contemporary Music at the University of Central Oklahoma in Oklahoma City. Together, we will attempt to get to the bottom of what has made the jingle an endearing holiday hit on par with any other classic Christmas song. Also on this week's show, the editors share what signals the start of the holiday season in their eyes, and podvents lets us know where to go to get our chocolate fix. You won't want to miss it!