Season 6, Episode 23: Get Rich In Your Niche : Jennifer Kaplan, Founder & CEO, Evolve Public Relations and Marketing

In this Giving Tuesday episode, Jayzen invites listeners to reflect on generosity as a fundamental strength of personal branding. Drawing from his own service with the Los Angeles LGBT Center and the American Red Cross, he reminds us that giving—whether time, talent, or treasure—expands our skills, deepens our relationships, and strengthens our personal brands. Jayzen revisits a powerful lesson from a former leader: “Selfish companies can’t serve.” The same is true for individuals—your brand isn’t about you; it’s about the value you provide to others.

Jayzen offers three actionable ways to be generous with your brand:

1. Share Your Superpowers Freely.
2. Mentor someone, help a colleague sharpen their work, or lend your creativity to someone who needs it.
3. Make High-Value Connections.
4. Become the connective tissue that brings people together with no expectation of return.
5. Spotlight Someone Else’s Greatness.
6. Use your platform—meetings, team stand-ups, or social media—to amplify someone else’s win.

As you move into the holiday season, Jayzen challenges you to choose one generosity practice to deepen your brand and expand the world around you.

This week, Jayzen sits down with Jennifer Kaplan, Founder and CEO of Evolve PR & Marketing, now Arizona’s largest public relations firm. Jennifer shares her remarkable 20-year entrepreneurial journey—one rooted in authenticity, resilience, and an unwavering commitment to telling powerful stories.

Jennifer reflects on what it means to “own your brand,” emphasizing that perception is reality and authenticity creates a genuine connection. She opens up about pivotal career moments: leaving a successful sales role to pursue her true calling in PR, navigating a major life transition in her early 30s, and ultimately building Evolve into a 27-person powerhouse representing more than 140 clients. Her candid stories—from “faking it till she made it” to landing game-changing clients like Sprinkles Cupcakes and Waymo—illustrate how confidence, boldness, and relationship-building fuel long-term success.

Guest Bio

Jennifer Kaplan

Founder & CEO

Evolve Public Relations and Marketing

Jennifer Kaplan is the founder and CEO of Evolve Public Relations and Marketing, a premier PR agency she established in 2010 to help businesses and professionals authentically tell their stories. With a communications degree from Arizona State University and an entrepreneurial spirit, Jennifer has dedicated her career to elevating brands, building trust, and fostering meaningful connections.

Jennifer comes from a family of entrepreneurs, so forging her own path was a no-brainer! As a young professional, she left her steady sales job to take on her first client, boldly launching herself into the rest of her career. In 2005 she co-founded her first PR start-up, PRIME 3, LLC, but later sold her share to branch out and start Evolve! Now, her team works across industries to provide media coverage, influencer engagement, reputation management, and crisis communications.

Jennifer’s work has garnered widespread acclaim. She’s been honored as one of “The Most Influential Women in Arizona Business” by AZ Business Magazine, a “40 Under 40” by Phoenix Business Journal, a “Woman of Achievement” by InBusiness Magazine, and the inaugural Hugh Downs School of Human Communication Alumni of the Year.

When Jennifer isn’t running her agency, she fills her cup with yoga, cheering on the ASU Sun Devils, and of course, spending time with her family.

Links

To book Jayzen for a speaking engagement or workshop, visit Jayzenpatria.com