Season 6, Episode 13 : From the Oscars to AI : Jethro Rothe-Kushel, Founder & CEO, Ritual Ads

On this special Pride on Brand edition of the Lead With Your Brand! podcast, Jayzen reflects on graduation season and the powerful lesson of showing up in service of others. Inspired by two deeply personal milestones and a standout commencement speech at UCLA, Jayzen breaks down how context and service are at the heart of building a breakthrough career and a super-premium brand.

You'll learn why your brand isn’t just about what you do—it’s about the value you create for others. Whether you're just starting out, pivoting into a new chapter, or leading from the top, this episode challenges you to ask: Who are you serving, and how are you showing up with purpose and presence?

Key Takeaways:

• Why context matters in how you express your brand
• How to adapt your style without changing your core
• Why the best brands serve others and solve problems
• How to use your personal brand to write your next career chapter

Jayzen is thrilled to welcome Jethro Rothe-Kushel, a visionary media executive, storyteller, and founder of Ritual Ads—a company revolutionizing TV commercials using AI. With a career spanning film, technology, and advocacy, Jethro shares how he built a future-focused career by blending creativity, impact, and innovation. From producing for the Oscars to representing over 8,700 top producers in the PGA, his story is a masterclass in brand leadership at the intersection of tech and storytelling.

Guest Bio

Jethro Rothe-Kushel

Founder & CEO

Ritual Ads

Jethro Rothe-Kushel is a visionary media executive, storyteller, and founder of Ritual Ads, a groundbreaking company using AI to transform the way television commercials are made. With a background that spans film, tech, and advocacy, Jethro’s work empowers brands, creators, and communities to tell unforgettable stories. He’s produced for the Oscars, advised Fortune 500 companies, and leads cutting-edge conversations at the intersection of technology and humanity. Jethro was the youngest Vice President ever elected to the Producers Guild of America, representing over 8,700 of the top film, television, and media producers. He was also a Presidential Research Scholar at Dartmouth for his pioneering work at the intersection of AI and image sciences.

Links

To book Jayzen for a speaking engagement or workshop, visit Jayzenpatria.com

Follow Jayzen on his book journey at LeadWithYourBrand.com/book