Season 4, #4 - Chris Daden Scaling for work 4.0

In this episode of The Founder's Sandbox, host Brenda McCabe sits down with Chris Daden, CTO of Criteria Corp, to explore what it takes to scale purpose-driven businesses in the era of Work 4.0. Chris shares his fascinating origin story—starting with a childhood shaped by tech-savvy parents and leading to multiple exits, international teams, and leadership at a global talent success platform. He breaks down how Criteria uses science and AI to remove bias from hiring, why soft skills matter more than ever, and how to future-proof your workforce in an AI-augmented world. Learn about his nonprofit, SoCal Tech Forum, and why building trust is essential for AI adoption at scale. transcript: 00:18 Welcome back to the Founder's Sandbox. The Founder's Sandbox is in its fourth season. I'm here, your host, Brenda McCabe, and I'm live this month's podcast is 00:31 from the Founders Space in Pasadena. And I'm joined with my guest, Chris Daden of Criteria Corp. um And a colleague of mine in the startup ecosystem. Welcome, Chris. Thanks for having me. I'm really excited to be here. So am I. So um I want to briefly give some background on the Founder Sandbox for those that are listening in today. um 00:56 Each episode features in-depth conversations with founders of small and mid-sized owner-operated companies and operators that support the ecosystem. And together, through storytelling, we explore how to build scalable, resilient, purpose-driven businesses with great corporate governance. And you're going to discover today with Chris, his origin story. I always like to start with how the person 01:24 that's a guest to my podcast, really started getting involved with the ecosystem of startups. And your story is quite fascinating. I'm gonna give a spoiler alert here. You and I met, I guess two years ago, at a Thai con event where you were on a panel. I was the MC em and we got to talking over dinner and just your origin story and the multiple exits you've had. 01:53 really um lit up a bulb in my mind. said, Chris, you have to be in my podcast. So it's two years later, and I'm so glad that we're making this happen. Lucky to be here. Thank you. forward to it. So this podcast, again, we're going to talk about a lot of things because Chris, not only are the CTO of Criteria Corp, a talent success company, where you help organizations meet objective evidence-based 02:23 talent decisions that both reduce the bias and drive better outcomes. But also, you're a two times 40 under 40. You've had multiple exits of prior companies. You're a speaker, a founder, a board member, and recently you started your own nonprofit in SoCal called the SoCal Tech Forum. 02:51 Oh, and I forgot you're a member of the Forbes Technology Council. we're going to have... Couldn't have said it better. Thank you, Brenda. So with that, again, my episodes on particularly Spotify, we have a title that's on each episode and we've chosen Scaling Work 4.0 for this month's podcast. Again, it's Chris Daden, CTO of Criteria. So let's start. What would you... 03:21 Call your tagline. Tell us about your origin here in Southern California. Sounds great. Well, just a little bit about myself personally. I've been in tech for ah quite a while now. It's really the only career I've ever had working in tech. So I started in my youth, frankly. My father was a member of the British Merchant Navy. you can imagine with that career involved, he traveled all around the world. uh 03:50 Also, of course, gave me lot of inspiration for the global companies that I run today and the teams that I've started around the world. So although my father wasn't directly in computer science, you know, that career of being in the merchant Navy definitely shaped my global perspective. when he stopped working in the merchant ship Navy as an officer, he started developing his own software for weather routing for large 04:21 merchant ships and container ships. So what was amazing about that was it was ran out of a spare bedroom in my parents' house just upstairs while I was growing up there. And uh we used to even have a rack of kind of four by four Dell just desktop computers that were stacked on top of each other with a switch to switch between them. And we're running the workload that my dad made with the software there on those computers. 04:51 It was very visible and evident in my childhood. My first kind of internship was maybe when I was 13 or so ah in the closet of that office. We pulled the doors off and put a desk in it and that was like my internship desk for the summer. started with programming in the dotnet ecosystem. So what year is that more or less? Yeah, it's probably like 2005, 2006. uh 05:21 So it uh was a great introductory language. Fun fact, there's a YouTube video online of me when I'm about that age doing a tutorial of how to make a calculator. So very few people have found that. I'll leave it to the public to ...