Season 3 Episode 4: Importance of Founder Thought Leadership in Brand Strategy (ft. Keli Callaghan)

On this episode of Proof-of-PR, Keli Callaghan, Partner at Arrington Capital, joins Kelley Weaver to discuss the importance of founder-led thought leadership in brand strategy.

Keli covers topics such as thought leadership amongst founders, strategies for building communities, ways to make your brand stand out from the crowd and much more!

To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

#ProofofPR #Podcast #Crypto

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Timestamps:

0:00 | Intro

1:00 | Who is Keli Callaghan?

4:50 | How has Crypto changed?

8:14 | Thought Leadership for Founders

11:13 | Community Building Strategies

13:33 | Recruiting from Universities

15:03 | BITWIRE AD SEGMENT

16:24 | How to make your brand stand out

18:27 | How to measure PR success

20:12 | PR Tools

21:59 | How PR professionals can get into the Crypto industry

25:14 | How to juggle being a Mom and a PR career

29:23 | Time-management Tips

31:10 | Future of Crypto-related Marketing

34:17 | Most fulfilling part of Keli’s job

35:28 | Final thoughts from Keli Callaghan

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🔗 Keli Callaghan & Arrington Capital Links:

X: https://x.com/kelicallaghan
X: https://x.com/arrington_cap

LinkedIn: https://www.linkedin.com/in/keli-callaghan-b589303

LinkedIn: https://www.linkedin.com/company/arrington-capital

Arrington Capital Website: https://www.arringtoncapital.com

🔗 Melrose & PoPR Links:

Website: https://www.melrosepr.com

YouTube: https://www.youtube.com/@proof-of-pr

X: https://x.com/ProofOfPR

X: https://x.com/MelrosePR

LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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📢 Disclaimer:

The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR are not responsible for any actions taken based on the information provided in this podcast.