Season 2, Episode 7: The Expanding Digital Experience: Ben Dillon on Strategy, Complexity & Consumer Expectations

In this episode of Live from HCIC 2024, Ben Dillon, CEO of Geonetric, unpacks the evolving complexity of digital experience in healthcare. As health systems grow through mergers and consumer expectations skyrocket, the traditional digital strategies no longer suffice. Ben discusses why websites remain foundational but must now be complemented by personalized tools, AI-powered search, and external brand visibility. He also explores the organizational challenges—politics, governance, and prioritization—that often block progress. If you’re wrestling with where to focus your digital strategy next, this episode provides the clarity and strategic grounding you need.