Season 2, Ep. 8 - Mark Anderson, NALF

Mark Anderson, Executive Director of the North American Limousin Foundation and President of the U.S. Beef Breeds Council, sits down with Montie Soules to discuss the critical role of accurate carcass data and certified ultrasound in advancing beef genetics. With decades of feedyard experience and leadership in breed collaboration, Anderson explores how genomics, data integrity and emerging technologies like artificial intelligence are transforming cattle breeding and production. This forward-thinking conversation reveals how the industry is leveraging innovation to boost efficiency and profitability for the next generation of cattle producers.